These are the ads we were able to track, not every ad placed in India. What is covered →

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Industries

Advertising by industry in India

TLDR

Every Indian ad category, profiled from industry-standard ad monitoring: who leads, where the money goes across TV, digital, print, radio and outdoor, and which challengers are rising. 312 categories, 4,37,651 advertisers tracked.

Categories
312
industries profiled
Advertisers
4,37,651
tracked across categories
Top category
Services
1,97,910 advertisers
Updated
March 2026
Industry-standard monitoring
What "ads run" counts
How many times an ad appeared.
TV
one spot airing. The same film airing five times counts five
Radio
one spot broadcast
Print
one insertion, in one edition, of one title
Digital
one ad placement recorded on a site or app, not clicks and not impressions
Outdoor
one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Category · sorted by ad volume & reach Advertisers
01 Services Amazon Online 1,97,910 02 Media Patanjali Ayurved 6,707 03 Food & Beverages Hindustan Unilever 6,364 04 Miscellaneous Reserve Bank of India 65,303 05 Personal Care Hindustan Unilever 3,739 06 Auto Maruti Suzuki 7,689 07 BFSI Life Insurance Corp of India 11,236 08 Education Parul Arogya Seva Mandal 45,568 09 Healthcare Reckitt Benckiser (India) 4,669 10 Personal Accessories Titan Company 8,829 11 Retail Zota Healthcare (P) 30,672 12 Household Products Reckitt Benckiser (India) 1,758 13 Computers & IT Adobe Software 2,810 14 Building & Industrial Grasim Industries 8,524 15 Consumer Durables Lg Electronics 3,450 16 Laundry Hindustan Unilever 226 17 Hair Care Hindustan Unilever 949 18 Telecom Samsung India Electronics 435 19 Corporate / Brand Image National Stock Exch of India 14,852 20 Textiles & Clothing Ramraj Cotton Mills 2,542 21 Babycare Procter & Gamble Home Products 235 22 Agriculture Microplex Agro Chem & Fertilizer 1,032 23 Fuel / Petroleum Products Shell India Markets 634 24 Real Estate Godrej Properties 1,959 25 School / College Private Edu.institutions 967 26 Educational Institute Aakash Institute 912 27 Jewellery Titan Company 523 28 Restaurant / Bar / Cafe Casino Pride 392 29 Cosmetics Laboratoire Bioderma 361 30 Departmental Store / Retail Shop Arun 320 31 Alcoholic Drinks Beam Global Spirits & Wine 319 32 Hotels / Resort Sarovar Hotel 278 33 Apparels / Fashion Retail Stores VEDANT FASHIONS 224 34 Apparel Showrooms Arun 212 35 Showrooms / Shopping Malls Chandana Brothers 172 36 Departmental / Retail Stores Lal Sweet Mart 163 37 Sarees / Dress Materials Neerus 154 38 Shopping Malls Chandana Brothers 127 39 University Parul University 126 40 Apparels / Garments Raymond Group 111 41 Beauty Clinic Oliva 108 42 Furnitures Private Companies 104 43 Banquet Hall Romeo Lane 96 44 Amusement Park / Water Park Wonderla Parks and Resort 89 45 Visa Consultants Idp Education India Pvt.ltd 88 46 Fitness / Health Club Ufc Gym 85 47 Office Automation Epson 83 48 Tmt Bars / Building Materials Jindal Steel & Power 81 49 Media Entertainment Sony Pictures Networks 78 50 Designer / Luxury Stores Diwan Saheb 61 51 Ivf Fertility Centre Ambika Hospital 61 52 Bonds / Shares / Public Issue Hyundai Motor 60 53 News Papers / Magazines Dainik Jagran Publications 60 54 Masala Kitchen Xpress Masala 57 55 Spas And Salons Hindustan Unilever 57 56 Footwear Redtape 54 57 Cooking Oil Adani Wilmar 53 58 Skin Care And Cosmetics Hindustan Unilever 52 59 Electronic Showrooms Bajaj Electronics 47 60 Tours & Travels Disney Adventure Cruise 47 61 Games / Online Games Magic Win 46 62 Qsr / Quick Service Restaurant Hardcastle Restaurants 44 63 Automobile Dealer Honda Motorcycle & Scooter 38 64 Home Furnishings Ikea Hej Hey 38 65 Sweets Mtr Foods Pvt.ltd. 38 66 Club Rotary International 37 67 Mobile Apps Google Llc 36 68 Cement / Cement Sheets Ultratech 35 69 Ice Cream Gujarat Co-operative Milk Mar- 35 70 Other Financial Services The Muthoot Group 35 71 Milk Products Gujarat Co-operative Milk Mar- 34 72 Opticals Vision Express 34 73 Electrical Accessories Legrand 33 74 Sanitary Ware Retailer 33 75 Clocks / Watches Dealer Rado Watches 32 76 Plywood / Laminate Austin Plywood 32 77 Two Wheeler Dealer Suzuki Motor 32 78 Wealth Management Motilal Oswal 32 79 Events Kolkatta Knight Riders 31 80 Computer Software Odoo 30 81 Cake / Pastry Hatsun Agro Product 30 82 Pan Masala / Gutkha / Chewing Tobbaco Vimal Pan Masala 30 83 Home Appliances Kenstar 29 84 Instant Food Nestle 29 85 Pg / Paying Guest Witty Group of Institutions 28 86 Machineries / Tools / P Press Bosch 27 87 Kitchenware / Fittings / Cookwares Cello World 26 88 Pvc Pipes Apl Apollo 26 89 Tiles & Marbles Anuj Tiles 26 90 Undergarments Page Apparel Mfg 26 91 Biscuits / Cookies / Toast Britannia Industries 25 92 Clocks / Watches Titan Company 25 93 Medicines Branolias 25 94 Four Wheeler Dealer Tata Motors 24 95 Ghee Gujarat Co-operative Milk Mar- 24 96 Liquor / Liquor Promo Oasis Group 24 97 Mutual Fund Sbi Mutual Fund 24 98 Toiletries Karnataka Soaps & Detergents 24 99 Housing Finance State Bank of India 23 100 Jeans Levis 23 101 Mobile Shop Sangeetha 22 102 Tea Amar Tea 22 103 Bakery Mio Amore 21 104 Two Wheeler / E-Bikes Hero Motocorp 21 105 Automobile Service Centre Bimal 20 106 Deodorants / Perfumes / Bodyspray Mcnroe Consumer Products 20 107 Paints / Distemper Birla Corporation 20 108 Snacks R P Sanjiv Goneka Group 20 109 Supermarket / Hypermarket / Groceries Reliance Adag 20 110 Tourism Promotion Bihar Tourism 20 111 Corporate / Industrial Conglomerate Private Companies 19 112 Lingerie Amante 19 113 Tobacco & Related Products Voopoo 19 114 Air Conditioner / Aircooler Daikin Industries 18 115 Airline Operators Interglobe Aviation 18 116 Energy Drink / Glucose Powder Campa Beverages 18 117 Mattress The Sleep Company 18 118 Online Pharmacy Apollo Hospital 18 119 Online Realestate Housing.com 17 120 Bulbs / Tubes / Lamps Goldmedal Electricals 16 121 Milk Gujarat Co-operative Milk Mar- 16 122 Ngos Peta 16 123 Sporting Goods / Sportswear Page Apparel Mfg 16 124 Solar Panels AVAADA 16 125 Textiles / Fabrics Jeyachandran Textiles 16 126 Computers Education Tally Solutions Pvt.ltd. 15 127 Fleet Taxi / Bike UBER TECHNOLOGIES 15 128 Gold Loan The Muthoot Group 15 129 Household Cleaner Hindustan Unilever 15 130 Mobile Handsets Apple Computer 15 131 Online Supermarket / Grocery Tata Enterprise 15 132 Rice Lt Foods 15 133 Atta Apple Foods 14 134 Courier / Cargo Services Uncle Delivery Express Pvt.ltd. 14 135 Dry Fruits California Walnuts Board 14 136 Food Items Mayil Mark 14 137 Hair Oil Amrut Veni 14 138 Lubricants Gulf 14 139 Radio Channel Sun Group 14 140 Travel Websites / Apps Abhibus.com 14 141 Vehicle Loan State Bank of India 14 142 Credit / Debit Card Hsbc Bank 13 143 Cold / Rub / Balm / Analgesics SUN PHARMACEUTICALS 13 144 Fans V-guard Industries 13 145 Health Drink / Supplements Hindustan Unilever 13 146 Kids Wear Private Companies 13 147 Online Shopping Amazon 13 148 Steel Company / Plant Amins 13 149 Coworking Spaces Zoho 12 150 Education Learning App Un Academy 12 151 Multi Level Of Marketing (mlm) Bni Kolkata 12 152 Roofing Jsw Group 12 153 Sun Glasses Safilo Group 12 154 Audio System / Head Phones Jbl Speakers 11 155 Detergent Powder Hindustan Unilever 11 156 Graphics Printing / Animation Private Edu.institutions 11 157 Mineral Water / Flavoured Water Allied Blenders and Distillers 11 158 Tyres Ceat 11 159 Winter Wear Decathlon Group 11 160 Water Tank Goodwill Water Tank 11 161 Interior In-land Group 10 162 Refrigerator Lloyd 10 163 Umbrella / Rainwear Zeel 10 164 Aviations Academy Fly High Institute 9 165 Bread Mrs Bectors Food Specialities 9 166 Coffee Shop Tata Consumer Products 9 167 Chocolates Mondelez India Foods 9 168 Fruit Juice Parle Agro 9 169 Hair Care Products Streax Hair Serum 9 170 Online Job Portal Cloud Intellect 9 171 Online Trading / Automobile Beep Innovations Pvt.ltd. 9 172 Sports Academy Hyderabad Cricket Association 9 173 Sauce / Ketchup Capital Foods 9 174 Softdrink Hindustan Coca Cola 9 175 Tooth Paste Colgate Palmolive (india) 9 176 Theater (film) Pvr Cinemas 9 177 Baby Care Products Philips 8 178 Books And Periodicals Books 8 179 Computers / Comp Accessories Intel Asia Electronics 8 180 Dance Academy Shivangi Sangeet Mahavidyalaya 8 181 Digital Wallets Amazon 8 182 Events Management Infodazz 8 183 Online Food Delivery App Zomato 8 184 Online Matrimony Chavara Matrimony.com 8 185 Television Bpl 8 186 Antacid Mankind Pharma 7 187 Four Wheeler-Car EV Toyota Motor 7 188 General Insurance New India Assurance Co 7 189 Mixer / Grinder Sujata 7 190 Museum Kiran Nadar Museum of Art 7 191 Pharma / Chemical Company Mankind Pharma 7 192 Pooja Products Dheepam 7 193 Shampoo Hindustan Unilever 7 194 Auto Accessories Pidilite Industries 6 195 Detergent Liquid Hindustan Unilever 6 196 Health Care Health on Us 6 197 Laptops Dell Technologies 6 198 Luggage Bags Samtain Sales 6 199 Medical Equipments Hear Up 6 200 Printers / Scanners Brothers 6

Showing the top 200 categories by spend and reach. 112 smaller categories are also tracked.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources; we count how many ads each brand ran and publish that number. No rupees. Categories are ranked by relative spend and advertiser count. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.