Advertising by industry in India
Every Indian ad category, profiled from industry-standard ad monitoring: who leads, where the money goes across TV, digital, print, radio and outdoor, and which challengers are rising. 312 categories, 4,37,651 advertisers tracked.
Showing the top 200 categories by spend and reach. 112 smaller categories are also tracked.
Built from 18 industry-standard ad-monitoring and research sources; we count how many ads each brand ran and publish that number. No rupees. Categories are ranked by relative spend and advertiser count. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.