These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Media Entertainment Advertising in India

TLDR

We track 78 Media Entertainment advertisers in India, and Sony Pictures Networks runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
78
Category leader
Sony Pictures Networks
Top medium
Outdoor (100%)
Peak month
June
01

100% of Media Entertainment ads run on outdoor.

The category runs the most ads in June.

Jun'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Media Entertainment splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Sony Pictures Networks leads Media Entertainment.

AdvertiserAds run
01
Sony Pictures Networks
1,582
02
795
04
Viacom Tv 18
484
05
Tv18
358
06
283
07
Asianet Communications
171
08
Odisha Television Network
154
09
Abcl
148
10
DOORDARSHAN
143
1,582

ads from Sony Pictures Networks, more than any other Media Entertainment advertiser.

What this means

This is the number of Media Entertainment ads each advertiser ran.

Where media runs locally.

Top cities for Media Entertainment print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
990
Mumbai
825
Bhubaneshwar
358
Chennai
353
Hyderabad
348
Kolkatta
333

The short answers.

Optimised for the questions people, and AI engines, actually ask about Media Entertainment advertising.

Who is the biggest advertiser in Media Entertainment?

Sony Pictures Networks ran the most ads here.

Which medium dominates Media Entertainment advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Media Entertainment

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Maddock Films · Entertainment & Media

Release campaign assets for a theatrical slate

A theatrical release runs on a compressed calendar where every format needs the same frames in different shapes. The campaign assets were built from the film itself, cutting key art and campaign stills into the sizes the release plan needed, so outdoor, digital and press all carried a consistent look through the release window rather than drifting apart as each medium was produced separately.

What it delivered

Working from one asset set keeps the film recognisable across every surface it appears on, which matters when a release is bought in a fortnight. It also removes the production delay that usually costs a release its first week of visibility.

Format Release campaign assets
Use Outdoor, digital and press
Source Film key art and stills
Campaign frame from the Maddock Films release artwork
Second release campaign frame prepared for the media plan

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.