These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Tea Advertising in India

TLDR

We track 22 Tea advertisers in India, and Amar Tea runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
22
Category leader
Amar Tea
Top medium
Outdoor (100%)
Peak month
March
01

100% of Tea ads run on outdoor.

The category runs the most ads in March.

Feb'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Tea splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Amar Tea leads Tea.

AdvertiserAds run
03
Wagh Bakri Tea Group
574
04
Tata Consumer Products
73
05
Pansari Group
64
06
Girnar Food & Beverages
55
08
Sapat Packaging Industries P.l
41
09
Bansal Maharani
34
10
Laal Raja Tea
22
936

ads from Amar Tea, more than any other Tea advertiser.

What this means

This is the number of Tea ads each advertiser ran.

Where tea runs locally.

Top cities for Tea print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Mumbai
962
Delhi Ncr
280
Pune
143
Nashik
97
Surat
95
Bangalore
91

The short answers.

Optimised for the questions people, and AI engines, actually ask about Tea advertising.

Who is the biggest advertiser in Tea?

Amar Tea ran the most ads here.

Which medium dominates Tea advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Tea

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Baskin Robbins · Food & Beverage

Store openings announced inside their own catchments

A new ice cream store has one job on day one, which is to tell the people within a few minutes of it that it exists. The creative did exactly that and nothing more, leading with the place name, now at Shirdi and now in Ravet, backed with the full address and phone number. Sites were taken on the approach roads into each catchment rather than on the highest-traffic road in the city, so the audience seeing the board could actually act on it.

What it delivered

Naming the locality rather than the brand promise makes the board read as news instead of advertising. Buying inside the catchment means almost none of the impressions are wasted on people too far away to visit, which matters when the whole purpose is footfall to one door.

Format Hoardings
Markets Shirdi and Ravet, Pune
Message New store opening
Baskin Robbins hoarding announcing the new Shirdi store near Dwarkamai Temple
Baskin Robbins opening hoardings for the Ravet and Shirdi outlets

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.