These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Online Pharmacy Advertising in India

TLDR

We track 18 Online Pharmacy advertisers in India, and Apollo Hospital runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
18
Category leader
Apollo Hospital
Top medium
Outdoor (100%)
Peak month
June
01

100% of Online Pharmacy ads run on outdoor.

The category runs the most ads in June.

Jun'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Online Pharmacy splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Apollo Hospital leads Online Pharmacy.

AdvertiserAds run
01
Apollo Hospital
460
02
Orange Health
211
03
Tata 1mg
189
04
Wellness Forever
30
05
Metro Pharma Medicine Shop
24
06
Natural Medicals
15
07
Pharm Easy
11
08
SASTA SUNDAR MARKETPLACE
10
09
Apollo Hospitals
9
10
Healthpotli
8
460

ads from Apollo Hospital, more than any other Online Pharmacy advertiser.

What this means

This is the number of Online Pharmacy ads each advertiser ran.

Where online runs locally.

Top cities for Online Pharmacy print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Bangalore
293
Delhi Ncr
264
Hyderabad
98
Mumbai
77
Kolkatta
67
Jaipur
56

The short answers.

Optimised for the questions people, and AI engines, actually ask about Online Pharmacy advertising.

Who is the biggest advertiser in Online Pharmacy?

Apollo Hospital ran the most ads here.

Which medium dominates Online Pharmacy advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Online Pharmacy

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

StemCyte · Healthcare & Wellness

A celebrity pregnancy announcement built into the campaign

Cord blood banking is decided once, during a pregnancy, which makes timing the entire media problem. The campaign was built with a celebrity couple during their own pregnancy, filming at home rather than in a studio so the conversation stayed personal, with the preservation kit present as the object it is. The content ran as the couple’s own announcement window opened, when interest in exactly this subject was at its highest.

What it delivered

Riding an announcement the audience already cares about puts a one-time decision in front of expectant parents at the only moment they will consider it. Filming at home kept a clinical product inside a domestic conversation, which is where the decision is actually made.

Format Celebrity content campaign
Setting At home with the couple
Timing Pregnancy announcement window
StemCyte content shot at home with the expectant celebrity couple and the preservation kit
Behind the scenes photographs from the StemCyte content shoot

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.