These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Pg / Paying Guest Advertising in India

TLDR

We track 28 Pg / Paying Guest advertisers in India, and Witty Group of Institutions runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
28
Category leader
Witty Group of Institutions
Top medium
Outdoor (100%)
Peak month
July
01

100% of Pg / Paying Guest ads run on outdoor.

The category runs the most ads in July.

Jul'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Pg / Paying Guest splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Witty Group of Institutions leads Pg / Paying Guest.

AdvertiserAds run
01
Witty Group of Institutions
36
02
Sunbeam College for Women
27
03
Harmony House
25
04
Student Safe Housing
14
05
Uptown Smart Hostel
13
06
Youthville Hostel
10
07
Sukoon Stays
10
08
Student Housing
9
09
The Campus of Shukla Sir Boys Hostel
9
10
Nand Kishor Singh P J College
9
36

ads from Witty Group of Institutions, more than any other Pg / Paying Guest advertiser.

What this means

This is the number of Pg / Paying Guest ads each advertiser ran.

Where pg runs locally.

Top cities for Pg / Paying Guest print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Mumbai
71
Delhi Ncr
42
Varanasi
27
Pune
23
Allahabad
18
Guwahati
13

The short answers.

Optimised for the questions people, and AI engines, actually ask about Pg / Paying Guest advertising.

Who is the biggest advertiser in Pg / Paying Guest?

Witty Group of Institutions ran the most ads here.

Which medium dominates Pg / Paying Guest advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Pg / Paying Guest

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Moti Mahal Hotel · Hospitality

Cart branding working the S.G. Highway day and night

A restaurant hoarding shows one dish; a cart panel can show the whole menu, because the reader is close enough to study it. The carts carried the combo range as a grid with prices implied by the photography, the dine-in, takeaway, delivery and catering services listed down the side, and both the new S.G. Highway outlet and the Kalupur main branch with their numbers. They were positioned through the day and left working the lit junctions after dark.

What it delivered

Showing the menu rather than a single hero dish lets the format answer what is on offer, which is the question that decides a meal. Working the same junctions after dark reached the dinner audience, the daypart the outlet most needed.

Format Mobile cart branding
Market S.G. Highway, Ahmedabad
Content Full combo menu and both branches
Moti Mahal branded cart on the S.G. Highway showing the combo menu and both branch addresses
The Moti Mahal cart working a lit Ahmedabad junction after dark

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.