Alcoholic Drinks Advertising in India
We track 319 Alcoholic Drinks advertisers in India, and Beam Global Spirits & Wine runs more ads than any of them. TV carries 56% of the category's ads.
56% of Alcoholic Drinks ads run on TV.
Liquor makes up 95% of the category's ads, Liquor-Beer 5%.
The category runs the most ads in February.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A tv-first sector.
Alcoholic Drinks splits its measured ads across 4 media. TV leads at 56% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Beam Global Spirits & Wine leads Alcoholic Drinks.
ads from Beam Global Spirits & Wine, more than any other Alcoholic Drinks advertiser.
This is the number of Alcoholic Drinks ads each advertiser ran.
Liquor carries the category.
Share of measured Alcoholic Drinks ads by product group.
Challengers on the move.
The fastest-rising Alcoholic Drinks advertisers, growing ahead of the leader.
No standout fastest-risers were flagged for Alcoholic Drinks this period. Ad volumes stayed within the established field.
Where alcoholic runs locally.
Top cities for Alcoholic Drinks print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Alcoholic Drinks advertising.
Who is the biggest advertiser in Alcoholic Drinks?
Beam Global Spirits & Wine ran the most ads here.
Which medium dominates Alcoholic Drinks advertising?
TV leads at about 56% of the category's ads.
Campaigns we have run in Alcoholic Drinks
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
Bus shelter domination in a single delivery catchment
A sixty minute delivery promise only means something inside the area it can serve, so the buy stayed inside it. The whole bus shelter at Powai was taken, the header running the product story and the back panels carrying the delivery promise, the app QR code and the phone number, so the structure read as one message rather than three competing ones. Naming Powai in the copy made the promise checkable by the person reading it.
Taking every panel removes competing advertisers from the field of view and gives one advertiser the whole dwell time of a waiting audience. Because the site sits inside the delivery radius, everyone who reads it is someone the service can actually serve.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Alcoholic Drinks
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.