Supermarket / Hypermarket / Groceries Advertising in India
We track 20 Supermarket / Hypermarket / Groceries advertisers in India, and Reliance Adag runs more ads than any of them. Outdoor carries 100% of the category's ads.
100% of Supermarket / Hypermarket / Groceries ads run on outdoor.
The category runs the most ads in August.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A outdoor-first sector.
Supermarket / Hypermarket / Groceries splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Reliance Adag leads Supermarket / Hypermarket / Groceries.
ads from Reliance Adag, more than any other Supermarket / Hypermarket / Groceries advertiser.
This is the number of Supermarket / Hypermarket / Groceries ads each advertiser ran.
Where supermarket runs locally.
Top cities for Supermarket / Hypermarket / Groceries print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Supermarket / Hypermarket / Groceries advertising.
Who is the biggest advertiser in Supermarket / Hypermarket / Groceries?
Reliance Adag ran the most ads here.
Which medium dominates Supermarket / Hypermarket / Groceries advertising?
Outdoor leads at about 100% of the category's ads.
Campaigns we have run in Supermarket / Hypermarket / Groceries
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
Store openings announced inside their own catchments
A new ice cream store has one job on day one, which is to tell the people within a few minutes of it that it exists. The creative did exactly that and nothing more, leading with the place name, now at Shirdi and now in Ravet, backed with the full address and phone number. Sites were taken on the approach roads into each catchment rather than on the highest-traffic road in the city, so the audience seeing the board could actually act on it.
Naming the locality rather than the brand promise makes the board read as news instead of advertising. Buying inside the catchment means almost none of the impressions are wasted on people too far away to visit, which matters when the whole purpose is footfall to one door.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Supermarket / Hypermarket / Groceries
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.