These are the ads we were able to track, not every ad placed in India. What is covered →

Excellent Publicity - Discover, Plan, Execute Search
Industry profile

Games / Online Games Advertising in India

TLDR

We track 46 Games / Online Games advertisers in India, and Magic Win runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
46
Category leader
Magic Win
Top medium
Outdoor (100%)
Peak month
April
01

100% of Games / Online Games ads run on outdoor.

The category runs the most ads in April.

Apr'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Games / Online Games splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Magic Win leads Games / Online Games.

AdvertiserAds run
01
Magic Win
590
02
Pari Match
548
03
Zupee
417
04
1x Crop N.v
209
05
Melbet
179
06
Melbat
177
07
Fun88
92
08
M G Lion
88
09
1xbat
67
10
FANIZM
33
590

ads from Magic Win, more than any other Games / Online Games advertiser.

What this means

This is the number of Games / Online Games ads each advertiser ran.

Where games runs locally.

Top cities for Games / Online Games print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
368
Mumbai
338
Bangalore
186
Goa
178
Lucknow
177
Kolkatta
145

The short answers.

Optimised for the questions people, and AI engines, actually ask about Games / Online Games advertising.

Who is the biggest advertiser in Games / Online Games?

Magic Win ran the most ads here.

Which medium dominates Games / Online Games advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Games / Online Games

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Martin · Entertainment & Media

Poster and key art for a theatrical action release

Action titles live or die on the poster, and the poster then has to survive being cropped for every other format. The key art for Martin was built with that in mind: a lead frame strong enough to hold a hoarding, and variants that keep the title and the lead legible when the same artwork is reduced to a digital tile or a press strip.

What it delivered

Designing the crop variants alongside the master art means the release keeps its impact at every size, instead of the title disappearing the moment the artwork is resized. That consistency is what makes a short release window feel like a campaign.

Format Key art and poster
Category Theatrical release
Use Outdoor, digital and press
Martin release key art with the lead and title treatment
Full Martin poster artwork prepared for the release campaign

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.