Cosmetics Advertising in India
We track 361 Cosmetics advertisers in India, and Laboratoire Bioderma runs more ads than any of them. Digital carries 87% of the category's ads.
87% of Cosmetics ads run on digital.
Cosmetics Range makes up 34% of the category's ads, Lipsticks 23%.
The category runs the most ads in August.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A digital-first sector.
Cosmetics splits its measured ads across 4 media. Digital leads at 87% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Laboratoire Bioderma leads Cosmetics.
ads from Laboratoire Bioderma, more than any other Cosmetics advertiser.
This is the number of Cosmetics ads each advertiser ran.
Cosmetics Range carries the category.
Share of measured Cosmetics ads by product group.
Where cosmetics runs locally.
Top cities for Cosmetics print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Cosmetics advertising.
Who is the biggest advertiser in Cosmetics?
Laboratoire Bioderma ran the most ads here.
Which medium dominates Cosmetics advertising?
Digital leads at about 87% of the category's ads.
Campaigns we have run in Cosmetics
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
One campaign line rewritten for every city it ran in
Sustainability advertising usually lectures. This did the opposite: the same construction, the same layout, and a different local jibe in every market. Mumbai got the person who sets the air conditioner to sixteen degrees, Hyderabad got the one eating haleem with a plastic spoon, Delhi got its own version, each landing on a gantry or hoarding where the city’s own traffic is stuck long enough to read it. The brand line, break the cycle, stayed constant underneath.
Localising the joke rather than translating the copy is what makes a national campaign feel like it belongs on that road, and it is why this creative was read rather than skipped. Keeping one layout across markets meant the localisation cost almost nothing in production.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Cosmetics
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.