These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Mobile Handsets Advertising in India

TLDR

We track 15 Mobile Handsets advertisers in India, and Apple Computer runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
15
Category leader
Apple Computer
Top medium
Outdoor (100%)
Peak month
August
01

100% of Mobile Handsets ads run on outdoor.

The category runs the most ads in August.

Aug'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Mobile Handsets splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Apple Computer leads Mobile Handsets.

AdvertiserAds run
02
Xiaomi
438
04
Oppo Electronics
177
06
Apple Iphone Mobile
127
07
One Plus
62
08
Google Llc
55
09
Samtel
40
10
Hmd
36
659

ads from Apple Computer, more than any other Mobile Handsets advertiser.

What this means

This is the number of Mobile Handsets ads each advertiser ran.

Where mobile runs locally.

Top cities for Mobile Handsets print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
659
Mumbai
380
Bangalore
214
Pune
146
Ahmedabad
136
Kolkatta
88

The short answers.

Optimised for the questions people, and AI engines, actually ask about Mobile Handsets advertising.

Who is the biggest advertiser in Mobile Handsets?

Apple Computer ran the most ads here.

Which medium dominates Mobile Handsets advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Mobile Handsets

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Motorola · Electronics & Mobile

A full train wrap for a camera-led phone launch

The phone’s claim was that it captures fast moving objects without blur, so the medium made the argument for it. A full exterior train wrap carried the Edge 70 Fusion with its Flipkart sale date and price, on a vehicle that is itself the fast moving object the copy describes. The wrap was photographed in the depot as it went live and again in service, which is how a wrap of this size gets signed off.

What it delivered

Matching the claim to the format gives the creative a second reading that a static site cannot deliver. A full wrap also books the entire vehicle, so there is no competing message anywhere on the surface a commuter is looking at.

Format Full train exterior wrap
Product Motorola Edge 70 Fusion
Partner Flipkart sale
Full Motorola Edge 70 Fusion train wrap photographed in the depot
The Motorola wrap in service, carrying the sale date and price

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.