These are the ads we were able to track, not every ad placed in India. What is covered →

Excellent Publicity - Discover, Plan, Execute Search
Industry profile

Computers & IT Advertising in India

TLDR

We track 2,810 Computers & IT advertisers in India, and Adobe Software runs more ads than any of them. Digital carries 95% of the category's ads.

Advertisers tracked
2,810
Category leader
Adobe Software
Top medium
Digital (95%)
Peak month
September
01

95% of Computers & IT ads run on digital.

02

It-Corporate makes up 47% of the category's ads, Software 37%.

The category runs the most ads in September.

Sep'25
Oct'24Jun'25Mar'26
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A digital-first sector.

Computers & IT splits its measured ads across 4 media. Digital leads at 95% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Digital
95.2%
Radio
2.9%
TV
1.5%
Print
0.4%

Adobe Software leads Computers & IT.

AdvertiserAds run
01
6,26,671
02
3,34,227
03
1,89,796
07
94,909
08
62,916
09
60,606
10
56,032
6,26,671

ads from Adobe Software, more than any other Computers & IT advertiser.

What this means

This is the number of Computers & IT ads each advertiser ran.

Corporate carries the category.

Share of measured Computers & IT ads by product group.

47% It-Corporate
37% Software
10% Laptops / Notebooks

Where computers runs locally.

Top cities for Computers & IT print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Bangalore
8,335
Chennai
7,484
Mumbai
7,294
Hyderabad
5,835
New Delhi
4,357
Coimbatore
3,930

The short answers.

Optimised for the questions people, and AI engines, actually ask about Computers & IT advertising.

Who is the biggest advertiser in Computers & IT?

Adobe Software ran the most ads here.

Which medium dominates Computers & IT advertising?

Digital leads at about 95% of the category's ads.

Case studies

Campaigns we have run in Computers & IT

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Innoviti Technologies · Technology

A festive television film on regional news

Payments technology is sold to merchants, and merchants have a regional news channel on in the shop all day. The film used a festive visual idea shot in a market street, the kind of setting the audience recognises as their own, and ran in the daytime news band on Kannada television where that screen is already switched on. The brand mark held the corner throughout rather than arriving only at the end.

What it delivered

Buying the daypart when a shop television is actually on reaches merchants at their counter rather than at home in the evening. Shooting in a market street kept a technology brand inside the world of the people who use it.

Format Television commercial
Channel Kannada news
Daypart Daytime news band
Innoviti festive brand film running in the daytime band on a Kannada news channel

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.