These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Atta Advertising in India

TLDR

We track 14 Atta advertisers in India, and Apple Foods runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
14
Category leader
Apple Foods
Top medium
Outdoor (100%)
Peak month
August
01

100% of Atta ads run on outdoor.

The category runs the most ads in August.

Aug'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Atta splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Apple Foods leads Atta.

AdvertiserAds run
01
Apple Foods
70
02
Gujarat Co-operative Milk Mar-
70
03
Nandi
50
05
Magik Cook
42
06
Shyam Agro Products
31
07
Sanghvi Foods
31
08
Liberty Oil Mills
10
09
Raj Narain Pratap Narain Rolling Ent
7
70

ads from Apple Foods, more than any other Atta advertiser.

What this means

This is the number of Atta ads each advertiser ran.

Where atta runs locally.

Top cities for Atta print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Mumbai
94
Ahmedabad
71
Allahabad
52
Vijayawada
49
Guwahati
42
Kanpur
29

The short answers.

Optimised for the questions people, and AI engines, actually ask about Atta advertising.

Who is the biggest advertiser in Atta?

Apple Foods ran the most ads here.

Which medium dominates Atta advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Atta

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Baskin Robbins · Food & Beverage

Store openings announced inside their own catchments

A new ice cream store has one job on day one, which is to tell the people within a few minutes of it that it exists. The creative did exactly that and nothing more, leading with the place name, now at Shirdi and now in Ravet, backed with the full address and phone number. Sites were taken on the approach roads into each catchment rather than on the highest-traffic road in the city, so the audience seeing the board could actually act on it.

What it delivered

Naming the locality rather than the brand promise makes the board read as news instead of advertising. Buying inside the catchment means almost none of the impressions are wasted on people too far away to visit, which matters when the whole purpose is footfall to one door.

Format Hoardings
Markets Shirdi and Ravet, Pune
Message New store opening
Baskin Robbins hoarding announcing the new Shirdi store near Dwarkamai Temple
Baskin Robbins opening hoardings for the Ravet and Shirdi outlets

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.