These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Pan Masala / Gutkha / Chewing Tobbaco Advertising in India

TLDR

We track 30 Pan Masala / Gutkha / Chewing Tobbaco advertisers in India, and Vimal Pan Masala runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
30
Category leader
Vimal Pan Masala
Top medium
Outdoor (100%)
Peak month
December
01

100% of Pan Masala / Gutkha / Chewing Tobbaco ads run on outdoor.

The category runs the most ads in December.

Dec'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Pan Masala / Gutkha / Chewing Tobbaco splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Vimal Pan Masala leads Pan Masala / Gutkha / Chewing Tobbaco.

AdvertiserAds run
01
Vimal Pan Masala
2,706
02
Dss Group
1,496
03
1,062
04
Kamla Pasand
942
05
Trimurti Fragrances
476
06
Rajshree Pan Masala
349
07
ASHOK and CO.PAN BAHAR
270
08
Wizard Fragnances
217
09
Director Pan Masala
190
10
Dilbagh Pan Masala
131
2,706

ads from Vimal Pan Masala, more than any other Pan Masala / Gutkha / Chewing Tobbaco advertiser.

What this means

This is the number of Pan Masala / Gutkha / Chewing Tobbaco ads each advertiser ran.

Where pan runs locally.

Top cities for Pan Masala / Gutkha / Chewing Tobbaco print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
1,737
Bangalore
865
Kanpur
655
Lucknow
547
Guwahati
421
Hyderabad
373

The short answers.

Optimised for the questions people, and AI engines, actually ask about Pan Masala / Gutkha / Chewing Tobbaco advertising.

Who is the biggest advertiser in Pan Masala / Gutkha / Chewing Tobbaco?

Vimal Pan Masala ran the most ads here.

Which medium dominates Pan Masala / Gutkha / Chewing Tobbaco advertising?

Outdoor leads at about 100% of the category's ads.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.