Miscellaneous Advertising in India
We track 65,303 Miscellaneous advertisers in India, and Reserve Bank of India runs more ads than any of them. Radio carries 38% of the category's ads.
38% of Miscellaneous ads run on radio.
Social Advertisements-Govt makes up 51% of the category's ads, Short Program 24%.
The category runs the most ads in February.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
Where its ads run.
Miscellaneous splits its measured ads across 4 media. Radio leads at 38% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Reserve Bank of India leads Miscellaneous.
ads from Reserve Bank of India, more than any other Miscellaneous advertiser.
This is the number of Miscellaneous ads each advertiser ran.
Govt carries the category.
Share of measured Miscellaneous ads by product group.
Where miscellaneous runs locally.
Top cities for Miscellaneous print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Miscellaneous advertising.
Who is the biggest advertiser in Miscellaneous?
Reserve Bank of India ran the most ads here.
Which medium dominates Miscellaneous advertising?
Radio leads at about 38% of the category's ads.
Campaigns we have run in Miscellaneous
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
A tree plantation drive built as a content campaign
A corporate plantation drive is easy to announce and hard to make anyone care about, so this one was built as content from the start. Prana Vanam was produced as a film campaign, with public figures brought into the shoot and the invitation framed as a line anyone could repeat, that we plant life together. The assets were cut for social distribution rather than for a press release, which is where a purpose message either travels or dies.
Producing the drive as film first gave it something to be shared, and bringing recognisable faces into the shoot gave social audiences a reason to stop. The output stays useful beyond the planting itself, as a library the brand can run against for the length of the initiative.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Miscellaneous
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.