Retail Advertising in India
We track 30,672 Retail advertisers in India, and Zota Healthcare (P) runs more ads than any of them. Radio carries 66% of the category's ads.
66% of Retail ads run on radio.
Retail Outlets-Clothing / Textiles / Fashion makes up 36% of the category's ads, Retail Outlets-Electronics / Durables 30%.
The category runs the most ads in October.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A radio-first sector.
Retail splits its measured ads across 5 media. Radio leads at 66% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Zota Healthcare (P) leads Retail.
ads from Zota Healthcare (P), more than any other Retail advertiser.
This is the number of Retail ads each advertiser ran.
Clothing / Textiles / Fashion carries the category.
Share of measured Retail ads by product group.
Where retail runs locally.
Top cities for Retail print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Retail advertising.
Who is the biggest advertiser in Retail?
Zota Healthcare (P) ran the most ads here.
Which medium dominates Retail advertising?
Radio leads at about 66% of the category's ads.
Campaigns we have run in Retail
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
Bengali hoardings taking a laundry chain into a district town
A national laundry chain arriving in a district town has to answer a local question, which is whether this is for people here. The hoardings answered it in Bengali, saying that the chain is now at Shantipur, and placed the sites where the town concentrates, at the railway junction and on the approach road beside it. The store count and the first order discount sat underneath as proof of scale and a reason to try.
Writing the arrival in Bengali and naming the town is what makes a national chain read as a local opening. Buying the railway junction reaches the commuting population of the whole town rather than one neighbourhood of it.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Retail
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.