Household Products Advertising in India
We track 1,758 Household Products advertisers in India, and Reckitt Benckiser (India) runs more ads than any of them. TV carries 91% of the category's ads.
91% of Household Products ads run on TV.
Toilet / Floor Cleaners makes up 50% of the category's ads, Mosq Repellents 18%.
The category runs the most ads in September.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A tv-first sector.
Household Products splits its measured ads across 4 media. TV leads at 91% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Reckitt Benckiser (India) leads Household Products.
ads from Reckitt Benckiser (India), more than any other Household Products advertiser.
This is the number of Household Products ads each advertiser ran.
Toilet / Floor Cleaners carries the category.
Share of measured Household Products ads by product group.
Where household runs locally.
Top cities for Household Products print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Household Products advertising.
Who is the biggest advertiser in Household Products?
Reckitt Benckiser (India) ran the most ads here.
Which medium dominates Household Products advertising?
TV leads at about 91% of the category's ads.
Campaigns we have run in Household Products
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
A celebrity-led film for a men’s sunscreen launch
Men’s skincare has to overcome the assumption that the category is not for them, and a familiar face does that faster than an argument. The launch film was shot with Riteish Deshmukh handling the product directly, in a natural setting rather than a studio, and cut for the vertical and short formats where the brand sells. The product stays in frame throughout, so the pack is recognisable at shelf and in a feed.
Keeping the pack in hand for the length of the film means every cutdown, however short, still carries the product identity. Casting a face that reads as ordinary rather than aspirational suited a category asking men to try something for the first time.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Household Products
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.