These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Online Realestate Advertising in India

TLDR

We track 17 Online Realestate advertisers in India, and Housing.com runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
17
Category leader
Housing.com
Top medium
Outdoor (100%)
Peak month
August
01

100% of Online Realestate ads run on outdoor.

The category runs the most ads in August.

Mar'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Online Realestate splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Housing.com leads Online Realestate.

AdvertiserAds run
01
Housing.com
89
02
Magicbricks.com
51
03
Investo Xpert
39
04
Raipur Homes
26
05
Roof & Floor
21
06
Vitalspace
19
07
Nestaway
14
08
North Brick
10
09
My Property Boutique
9
10
Poonawalla Finance
8
89

ads from Housing.com, more than any other Online Realestate advertiser.

What this means

This is the number of Online Realestate ads each advertiser ran.

Where online runs locally.

Top cities for Online Realestate print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
49
Raipur
36
Chennai
26
Ahmedabad
21
Nashik
19
Bhubaneshwar
18

The short answers.

Optimised for the questions people, and AI engines, actually ask about Online Realestate advertising.

Who is the biggest advertiser in Online Realestate?

Housing.com ran the most ads here.

Which medium dominates Online Realestate advertising?

Outdoor leads at about 100% of the category's ads.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.