These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Travel Websites / Apps Advertising in India

TLDR

We track 14 Travel Websites / Apps advertisers in India, and Abhibus.com runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
14
Category leader
Abhibus.com
Top medium
Outdoor (100%)
Peak month
January
01

100% of Travel Websites / Apps ads run on outdoor.

The category runs the most ads in January.

Jan'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Travel Websites / Apps splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Abhibus.com leads Travel Websites / Apps.

AdvertiserAds run
01
Abhibus.com
114
02
Make My Trip
45
03
Go Kite
44
04
EASE MY TRIP.COM
30
05
Goibibo.com
26
06
Zingbus
18
07
Nuego
8
08
Viacation Travel Smart
6
09
Oyo Rooms
6
10
Smita Holidays
6
114

ads from Abhibus.com, more than any other Travel Websites / Apps advertiser.

What this means

This is the number of Travel Websites / Apps ads each advertiser ran.

Where travel runs locally.

Top cities for Travel Websites / Apps print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
60
Hyderabad
46
Chennai
46
Kochi
31
Lucknow
16
Jaipur
16

The short answers.

Optimised for the questions people, and AI engines, actually ask about Travel Websites / Apps advertising.

Who is the biggest advertiser in Travel Websites / Apps?

Abhibus.com ran the most ads here.

Which medium dominates Travel Websites / Apps advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Travel Websites / Apps

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Moti Mahal Hotel · Hospitality

Cart branding working the S.G. Highway day and night

A restaurant hoarding shows one dish; a cart panel can show the whole menu, because the reader is close enough to study it. The carts carried the combo range as a grid with prices implied by the photography, the dine-in, takeaway, delivery and catering services listed down the side, and both the new S.G. Highway outlet and the Kalupur main branch with their numbers. They were positioned through the day and left working the lit junctions after dark.

What it delivered

Showing the menu rather than a single hero dish lets the format answer what is on offer, which is the question that decides a meal. Working the same junctions after dark reached the dinner audience, the daypart the outlet most needed.

Format Mobile cart branding
Market S.G. Highway, Ahmedabad
Content Full combo menu and both branches
Moti Mahal branded cart on the S.G. Highway showing the combo menu and both branch addresses
The Moti Mahal cart working a lit Ahmedabad junction after dark

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.