Auto Advertising in India
We track 7,689 Auto advertisers in India, and Maruti Suzuki runs more ads than any of them. Radio carries 49% of the category's ads.
49% of Auto ads run on radio.
Auto-Cars makes up 62% of the category's ads, Auto-Two Wheelers 20%.
The category runs the most ads in January.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
Where its ads run.
Auto splits its measured ads across 5 media. Radio leads at 49% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Maruti Suzuki leads Auto.
ads from Maruti Suzuki, more than any other Auto advertiser.
This is the number of Auto ads each advertiser ran.
Cars carries the category.
Share of measured Auto ads by product group.
Where auto runs locally.
Top cities for Auto print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Auto advertising.
Who is the biggest advertiser in Auto?
Maruti Suzuki ran the most ads here.
Which medium dominates Auto advertising?
Radio leads at about 49% of the category's ads.
Campaigns we have run in Auto
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
A brand launch event for an on-demand mechanic app
A service app has nothing to show until someone uses it, so the launch had to create the first proof itself. We produced the brand launch event end to end: stage and backdrop branding carrying the fifteen-minute mechanic promise, the app walkthrough on screen, and photography of the founding team and partners on the day. The assets from the event then seeded the launch announcement across social and press outreach.
The event gave the launch a dated, photographed moment to point at, which is what press and social outreach need. Branding the backdrop rather than only the stage meant every photograph taken in the room carried the proposition, including the ones guests posted themselves.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.