These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Ngos Advertising in India

TLDR

We track 16 Ngos advertisers in India, and Peta runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
16
Category leader
Peta
Top medium
Outdoor (100%)
Peak month
December
01

100% of Ngos ads run on outdoor.

The category runs the most ads in December.

Dec'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Ngos splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Peta leads Ngos.

AdvertiserAds run
01
Peta
68
02
Cry Child
14
03
Aaraadhya Foundation
10
04
ARPAN
10
05
DKMS BMST
8
06
Ashirvad Foundation
8
07
Vedanta Global Foundation
8
08
Shiv Sahyadri Foundation
7
09
Samya
6
10
Aavishkaar Foundation
4
68

ads from Peta, more than any other Ngos advertiser.

What this means

This is the number of Ngos ads each advertiser ran.

Where ngos runs locally.

Top cities for Ngos print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Mumbai
52
Delhi Ncr
23
Bangalore
16
Kolkatta
12
Hyderabad
8
Ahmedabad
8

The short answers.

Optimised for the questions people, and AI engines, actually ask about Ngos advertising.

Who is the biggest advertiser in Ngos?

Peta ran the most ads here.

Which medium dominates Ngos advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Ngos

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Swachh Bharat 2.0 · Government & Social

A state cleanliness mission told through national branded features

A government programme is judged on whether people hear about the work, and a photo call alone does not travel. The mission’s ground events were covered as they happened, then the material was placed as branded features on national mastheads, on India Today as an Impact Feature and on ThePrint under its sponsored programme, framing the work as an urban waste management story with the technology angle rather than as an announcement.

What it delivered

Placing the same story on two national mastheads reaches the audience that follows policy rather than only the local audience that saw the event. Building the feature around the technology rather than the ceremony gave the placement an argument, which is what makes branded content read like journalism.

Format Branded features and event coverage
Publishers India Today, ThePrint
Subject Urban waste management
Ground event photography from the Swachh Bharat cleanliness drive
The India Today and ThePrint branded features carrying the cleanliness mission story

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.