Groups & companies

Indian advertising groups & company portfolios

TLDR

Conglomerates and groups advertise dozens of brands across many categories. EP Insights tracks 141 groups spanning 444 measured brands, ranked below by portfolio breadth.

Groups tracked

141

conglomerates & companies

Measured brands

444

across all groups

Sorted by

Portfolio

brands per group, high → low

What "ads run" counts

How many times an ad appeared.

TV: one spot airing. The same film airing five times counts five
Radio: one spot broadcast
Print: one insertion, in one edition, of one title
Digital: one ad placement recorded on a site or app, not clicks and not impressions
Outdoor: one site recorded once, however long the ad stays up

Not a count of campaigns, and not money spent. How we measure →

Every group, by portfolio breadth.

Group / company Biggest brand Brands

01 Tata Titan Company 37 02 Aditya Birla Group Aditya Birla Fashion & Retail 14 03 Bennett, Coleman & Co Bennett Coleman & Co 14 04 Bajaj Bajaj Allianz General Insurance Co 9 05 Mahindra Group Mahindra & Mahindra 9 06 Godrej Group Godrej Properties 8 07 Essel Zee Entertainment Enterprises 7 08 Reliance Industries Reliance Retail 7 09 The Hindustan Times Ltd Ht Media 7 10 Ushodaya Publications Ramoji Film City 6 11 Abp Abp Network 5 12 Hdfc Hdfc Standard Life Insu Co 5 13 Icici Icici Lombard Gen Insurance 5 14 Jagran Prakashan Jagran Prakashan 5 15 Network 18 Web18 5 16 Amar Ujala Prakashan Amar Ujala Prakashan 4 17 B K Birla Group Birla Inst of Tech & Sci 4 18 Deccan Chronic Grp of Pub Deccan Chronicle Group of Pub 4 19 Glaxosmithkline Group of Compa Glaxo Smithkline 4 20 Jindal Jsw Steel 4 21 Kotak Mahindra Kotak Mahindra Bank 4 22 Kalyan Group Kalyan Jewellers 4 23 Procter & Gamble Procter & Gamble 4 24 Reliance Reliance General Insurance Cmp 4 25 Raymond Raymond 4 26 Sakal Papers Sakal Papers 4 27 Vanesa Herbal Vanesa Herbal 4 28 Wipro Wipro 4 29 Abbott Abbott Health Care 3 30 Bcci-board of Control Cricket Kerala Cricket Association 3 31 Expedia Expedia Online Travel Services 3 32 Emami Group of Companies Emami 3 33 Express Pubs (madurai) Express Publications (Madurai) 3 34 Future Praxis Home Retail 3 35 Hcl Hewlett Packard 3 36 Hitachi Hitachi 3 37 Lic Life Insurance Corp of India 3 38 Larsen & Toubro L&T Finance 3 39 Malayala Manorama The Malayala Manorama Co 3 40 Mrf Mrf 3 41 Murugappa Group Coromandel Intl 3 42 Philips Electronics Philips Electronics 3 43 Panasonic Panasonic 3 44 Patanjali Patanjali Ayurved 3 45 Parle Parle Biscuits 3 46 Pantomath Group Wealth Company 3 47 Sar Group Livguard Energy Technologies 3 48 (scg) the Siam Cement Group Saatvik Green Energy 3 49 Tvs Tvs Motor 3 50 Tata Group Tata Digital 3 51 Ttk Healthcare Ttk Healthcare 3 52 Air India/indian Airlines Air 2 53 Adidas Group Adidas 2 54 Adani Group Adani Group 2 55 Ajmera Group Ajmera Realty & Infra 2 56 Apeejay Surrendra Hotels Apeejay Surrendra Hotels 2 57 Allied Blenders & Distillers P Allied Blenders & Distillers P 2 58 Acme Group Acme Group 2 59 Aamoda Publications Aamoda Broadcasting Company 2 60 Bharti Airtel Bharti Airtel 2 61 Beiersdorf Ag Nivea 2 62 Benetton Group Benetton 2 63 Bayer Bayer Cropscience 2 64 Bakson Drug & Pharma Bakson Drug & Pharma 2 65 Barbeque Nation Hospitality United Foodbrands 2 66 Bnp Paribas Bank Sharekhan 2 67 Baba Farid Edu & Charitable So Baba Farid Inst of Tech 2 68 Chettinad Group Chettinad Cement Corp 2 69 Capri Global Capital Capri Global Capital 2 70 Cognizant Technology Solutions Cognizant Tech Solutions 2 71 Dish Tv Dish Tv 2 72 Ds Group Dharampal Satyapal Foods 2 73 Dainik Bhaskar Grp of Pub Db Corp 2 74 Desai Group Desai Brothers 2 75 Disney Network Disney Utv 2 76 Daily Thanthi Daily Thanthi 2 77 Election Commission of India Election Commission of India 2 78 Ford Motor Ford 2 79 Finolex Industries Finolex Cables 2 80 Glanbia Glanbia Performance Nutrition 2 81 Generali Group/central Bank of India Generali Central Life Insurance Co 2 82 Honda Honda Cars 2 83 Hero Hero Motocorp 2 84 Haldirams Food Internationl Lt Haldirams Food Internationl 2 85 Huawei Technologies (i) P Huawei Telecommunic (Ind) Pvt 2 86 Hinduja Group Gulf Oil Lubricants 2 87 Hyundai Motor Group Hyundai Mobis Ind 2 88 Heritage Hospitals Heritage Hospitals 2 89 Info Edge Zomato Private 2 90 Indian Coffee House(doha) Ibis Intl 2 91 Joy Alukkas Group Joy Alukkas Group 2 92 Jt Aviation Academy Jt Educational Trust 2 93 K Raheja Corp Group K Raheja Corp Group 2 94 Kpmg Kpmg 2 95 Kirloskar Brothers Kirloskar Brothers 2 96 Kinetic Kinetic Green Energy & Power Solutions 2 97 K S Publications Sun Tv Network 2 98 Lodha Group Lodha Group 2 99 Living Media Living Media 2 100 Lulu Group International Lulu Intl Shopping Mall 2 101 Lux Industries Lux Industries 2 102 Microsoft Corporation Microsoft Corporation 2 103 Muthoot Group Muthoot Financial Enterprises 2 104 Manappuram Group Manappuram Finance 2 105 Motilal Oswal Financial Servic Motilal Oswal Financial Services 2 106 Mangal & Mangal Mangal & Mangal 2 107 Ndtv Network New Delhi Television 2 108 Nalli Chinnasami Chetty Pvt Lt Nalli Chinnasami Chetty 2 109 Pepsi Foods Pepsi 2 110 Pran Rfl Group Pran Foods 2 111 Pvr Pvr 2 112 Parisons Group of Companies Parisons Group of Companies 2 113 Rpg Enterprises Ceat 2 114 Reliance Industries Reliance Bp Mobility 2 115 Sbi (state Bank of India) Sbi (State Bank of India) 2 116 Star Indya Interactive Services 2 117 Seiko Epson 2 118 Srm University Srm Group of Educational Inst 2 119 Signature Global Group Signature Builders 2 120 Sony Pictures Entertainment Crunchyroll Llc 2 121 Shapoorji Pallonji & Co Shapoorji Pallonji & Co 2 122 Shivalik Group Shivalik Group 2 123 Seedling Group of Inst Seedling Group of Inst 2 124 Shalimar Corp Shalimar Corp 2 125 Shekhawati Education Group Shekhawati Group of Inst 2 126 Toyota Kirloskar Motor Toyota Kirloskar Motor 2 127 Torrent Group Torrent Pharmaceuticals 2 128 The Hind Samachar Pub The Hind Samachar Publication 2 129 Tips Industries Tips Industries 2 130 The Mehta Group Saurashtra Cement 2 131 Urbanclap Technologies India P Urbanclap Technologies 2 132 Uni Lever Unilever 2 133 Uae Exchange & Finance Serv Unimoni Financial Services 2 134 Vivo Mobile Vivo Mobile 2 135 Vlcc Group Vlcc Health Care 2 136 Vedanta Vedanta 2 137 Wadia Britannia Industries 2 138 Walt Disney Studios Motion Pic Walt Disney Studios Motion Pictures 2 139 Wigwam Wigwam 2 140 Zydus Group Zydus Wellness 2 141 Zuari Agrochemicals Zuari Holdings 2

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. The figures are counts of ads each group actually ran, not rupees. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.