Babycare Advertising in India
We track 235 Babycare advertisers in India, and Procter & Gamble Home Products runs more ads than any of them. TV carries 65% of the category's ads.
65% of Babycare ads run on TV.
Diapers makes up 55% of the category's ads, Baby Massage Oil / Lotion / Creams 25%.
The category runs the most ads in February.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A tv-first sector.
Babycare splits its measured ads across 4 media. TV leads at 65% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Procter & Gamble Home Products leads Babycare.
ads from Procter & Gamble Home Products, more than any other Babycare advertiser.
This is the number of Babycare ads each advertiser ran.
Diapers carries the category.
Share of measured Babycare ads by product group.
Where babycare runs locally.
Top cities for Babycare print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Babycare advertising.
Who is the biggest advertiser in Babycare?
Procter & Gamble Home Products ran the most ads here.
Which medium dominates Babycare advertising?
TV leads at about 65% of the category's ads.
Campaigns we have run in Babycare
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
A faculty voice placed on national business television
Universities buy admissions advertising and then struggle to be taken seriously as institutions. This worked the other way round: a Sigma University professor was placed on an NDTV Profit business panel, discussing the subject rather than the university, with the institution named in the on-screen credit. Authority in this category transfers from the person to the campus, and a panel seat does that in a way a spot cannot.
A single panel appearance puts the university in front of a national business audience with the credibility of editorial rather than the discount of advertising. The recording then works as a permanent asset for admissions and placement conversations.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Babycare
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.