BFSI Advertising in India
We track 11,236 BFSI advertisers in India, and Life Insurance Corp of India runs more ads than any of them. Radio carries 46% of the category's ads.
46% of BFSI ads run on radio.
Insurance-Life makes up 34% of the category's ads, Banking-Services & Products 20%.
The category runs the most ads in February.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
Where its ads run.
BFSI splits its measured ads across 5 media. Radio leads at 46% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Life Insurance Corp of India leads BFSI.
ads from Life Insurance Corp of India, more than any other BFSI advertiser.
This is the number of BFSI ads each advertiser ran.
Life carries the category.
Share of measured BFSI ads by product group.
Where bfsi runs locally.
Top cities for BFSI print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about BFSI advertising.
Who is the biggest advertiser in BFSI?
Life Insurance Corp of India ran the most ads here.
Which medium dominates BFSI advertising?
Radio leads at about 46% of the category's ads.
Campaigns we have run in BFSI
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
A branded feature placed in the business press
Reinsurance broking is bought on credibility, not on reach, so the media choice was a single high-authority placement rather than a spread. We placed a branded feature on The Economic Times that traced the shift from buying insurance to managing risk strategically, published under the paper’s sponsored content programme so it carried the masthead’s context while remaining clearly identified as brand content.
One placement on a business masthead does work that volume cannot for this category: it puts the argument in the publication the client’s own buyers already read, and it leaves a permanent, searchable page rather than an impression that expires.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in BFSI
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.