These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Winter Wear Advertising in India

TLDR

We track 11 Winter Wear advertisers in India, and Decathlon Group runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
11
Category leader
Decathlon Group
Top medium
Outdoor (100%)
Peak month
December
01

100% of Winter Wear ads run on outdoor.

The category runs the most ads in December.

Dec'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Winter Wear splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Decathlon Group leads Winter Wear.

AdvertiserAds run
01
Decathlon Group
102
02
BODYCARE INTERNATIONAL
97
03
Page Apparel Mfg
54
05
Amante
14
06
Woollen House
12
07
J G Hosiery
8
08
Kothari Luxury Undergarments
4
09
Zoiro Lifestyles
3
10
Comfort Lady Leggings
2
102

ads from Decathlon Group, more than any other Winter Wear advertiser.

What this means

This is the number of Winter Wear ads each advertiser ran.

Where winter runs locally.

Top cities for Winter Wear print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
56
Kochi
25
Bangalore
23
Patna
22
Lucknow
21
Kanpur
20

The short answers.

Optimised for the questions people, and AI engines, actually ask about Winter Wear advertising.

Who is the biggest advertiser in Winter Wear?

Decathlon Group ran the most ads here.

Which medium dominates Winter Wear advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Winter Wear

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Dulhe Sahab · Fashion & Lifestyle

Storefront branding that turns the shop into the medium

A wedding wear store draws from the market street it sits on, so the store itself was treated as the primary site. The facade was branded end to end, an LED screen above the entrance ran the collection in motion, and the window displays were dressed to be read from across the road. Together they make the shop legible at a distance and specific up close, which is what converts a passer-by into a walk-in.

What it delivered

Branding the premises buys permanent presence on the one street where the customer is already shopping, with no rental clock running. The LED screen adds movement to a facade that would otherwise be static, which is what pulls the eye across the road.

Format Store facade and LED
Placement Market street storefront
Elements Facade, screen, window display
Dulhe Sahab store facade with LED screen and dressed window displays

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.