These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Umbrella / Rainwear Advertising in India

TLDR

We track 10 Umbrella / Rainwear advertisers in India, and Zeel runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
10
Category leader
Zeel
Top medium
Outdoor (100%)
Peak month
June
01

100% of Umbrella / Rainwear ads run on outdoor.

The category runs the most ads in June.

Jun'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Umbrella / Rainwear splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Zeel leads Umbrella / Rainwear.

AdvertiserAds run
01
Zeel
169
02
Top in Town
161
03
Real
105
04
Decathlon Group
36
05
Aristocrat
12
06
Only One
11
07
Zoom Rainwear
4
08
Boss Rainwere
4
09
Victory & Rainmaark
4
10
Super Rain Wear
3
169

ads from Zeel, more than any other Umbrella / Rainwear advertiser.

What this means

This is the number of Umbrella / Rainwear ads each advertiser ran.

Where umbrella runs locally.

Top cities for Umbrella / Rainwear print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Nashik
169
Mangalore
95
Goa
50
Kolkatta
46
Pune
22
Guwahati
19

The short answers.

Optimised for the questions people, and AI engines, actually ask about Umbrella / Rainwear advertising.

Who is the biggest advertiser in Umbrella / Rainwear?

Zeel ran the most ads here.

Which medium dominates Umbrella / Rainwear advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Umbrella / Rainwear

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Supersox · Fashion & Lifestyle

Full local train wraps on the Mumbai commute

Socks are bought by the people standing on a Mumbai platform in office clothes, which makes the local train less a medium than a description of the audience. Full exterior wraps were taken on Western Railway rakes carrying the office socks proposition with Kartik Aaryan, running an English creative on one rake and a Hindi one on another so the same commute was covered in both languages. The wrap ran the length of the coach, including the panels between the doors.

What it delivered

A full wrap on a local train is seen from the platform by everyone waiting, not only by the passengers who board, so a single rake works every station on its line. Splitting language across rakes covered the whole commuter base without compromising either creative.

Format Full train exterior wrap
Market Mumbai, Western Railway
Languages Hindi and English
Supersox full exterior wrap on a Western Railway local train at the platform
The Hindi Supersox train wrap as a commuter boards

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.