These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Cold / Rub / Balm / Analgesics Advertising in India

TLDR

We track 13 Cold / Rub / Balm / Analgesics advertisers in India, and SUN PHARMACEUTICALS runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
13
Category leader
SUN PHARMACEUTICALS
Top medium
Outdoor (100%)
Peak month
November
01

100% of Cold / Rub / Balm / Analgesics ads run on outdoor.

The category runs the most ads in November.

Nov'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Cold / Rub / Balm / Analgesics splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

SUN PHARMACEUTICALS leads Cold / Rub / Balm / Analgesics.

AdvertiserAds run
01
SUN PHARMACEUTICALS
184
02
Zandu Pharmaceutical Works
61
03
Gsk Glaxosmithkline
37
04
Father Muller Homoeo Medicines
26
05
HALEON
10
06
8
07
Pii Private
8
08
Teachers Grace
4
09
Arthroleum
4
10
ALKEM LABORATORIES
3
184

ads from SUN PHARMACEUTICALS, more than any other Cold / Rub / Balm / Analgesics advertiser.

What this means

This is the number of Cold / Rub / Balm / Analgesics ads each advertiser ran.

Where cold runs locally.

Top cities for Cold / Rub / Balm / Analgesics print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Mumbai
59
Bangalore
47
Kolkata
34
Lucknow
34
Mangalore
30
Cuttack
20

The short answers.

Optimised for the questions people, and AI engines, actually ask about Cold / Rub / Balm / Analgesics advertising.

Who is the biggest advertiser in Cold / Rub / Balm / Analgesics?

SUN PHARMACEUTICALS ran the most ads here.

Which medium dominates Cold / Rub / Balm / Analgesics advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Cold / Rub / Balm / Analgesics

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Smart Laboratories · Healthcare & Wellness

Regional press in two languages for an economical medicine range

A cardiac and diabetic patient reads the paper and buys their medicine monthly, which makes daily press the natural fit. The SMARTeco range ran in Gujarati and Hindi dailies with the same construction in both, an everyday savings line, the categories the range covers and the instruction to ask the pharmacist for it by name. The ad sat alongside general news rather than in a health supplement, where the reader would already be self-selected.

What it delivered

Asking the reader to name the brand at the counter is what makes a press ad work in a category where the pharmacist decides the substitution. Running the same layout across two languages kept the buy simple while covering two distinct regional readerships.

Format Press advertising
Languages Gujarati and Hindi
Call to action Ask your pharmacist
SMARTeco press ad in Punjab Kesari with the everyday savings message
The same SMARTeco layout running in a Gujarati daily

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

More work in Cold / Rub / Balm / Analgesics

Walyte ORS Ground sampling activation · Cricket grounds and academies Branded canopies and product sampling at cricket grounds, handing the drink to players mid-session. See the case study
StemCyte Celebrity content campaign · At home with the couple Content shot with an expectant celebrity couple, timed to the moment their audience was already watching. See the case study
Cult Fit Event campaign creative · Fitness Carnival Campaign artwork for a workshop-led event, built around the trainers people already follow. See the case study
Eisai Branded merchandise · Gadget organiser kit A practical gadget organiser produced as brand merchandise, designed to stay in use rather than in a drawer. See the case study
Himalaya Wellness Rooftop and roadside hoardings · Assam Large-format sites across Assam carrying the launch in Assamese, with a regional face on the artwork. See the case study
NM Medical Bus shelter branding · Thane, Mumbai Shelter branding at Thane leading with the arrival, the services and the road it is on. See the case study
Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.