Coffee Shop Advertising in India
We track 9 Coffee Shop advertisers in India, and Tata Consumer Products runs more ads than any of them. Outdoor carries 100% of the category's ads.
100% of Coffee Shop ads run on outdoor.
The category runs the most ads in December.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A outdoor-first sector.
Coffee Shop splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Tata Consumer Products leads Coffee Shop.
ads from Tata Consumer Products, more than any other Coffee Shop advertiser.
This is the number of Coffee Shop ads each advertiser ran.
Where coffee runs locally.
Top cities for Coffee Shop print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Coffee Shop advertising.
Who is the biggest advertiser in Coffee Shop?
Tata Consumer Products ran the most ads here.
Which medium dominates Coffee Shop advertising?
Outdoor leads at about 100% of the category's ads.
Campaigns we have run in Coffee Shop
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
Cart branding working the S.G. Highway day and night
A restaurant hoarding shows one dish; a cart panel can show the whole menu, because the reader is close enough to study it. The carts carried the combo range as a grid with prices implied by the photography, the dine-in, takeaway, delivery and catering services listed down the side, and both the new S.G. Highway outlet and the Kalupur main branch with their numbers. They were positioned through the day and left working the lit junctions after dark.
Showing the menu rather than a single hero dish lets the format answer what is on offer, which is the question that decides a meal. Working the same junctions after dark reached the dinner audience, the daypart the outlet most needed.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Coffee Shop
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.