These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Undergarments Advertising in India

TLDR

We track 26 Undergarments advertisers in India, and Page Apparel Mfg runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
26
Category leader
Page Apparel Mfg
Top medium
Outdoor (100%)
Peak month
September
01

100% of Undergarments ads run on outdoor.

The category runs the most ads in September.

Sep'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Undergarments splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Page Apparel Mfg leads Undergarments.

AdvertiserAds run
01
Page Apparel Mfg
672
03
Dixcy
191
04
Alba Innerwears
28
05
J G Hosiery
25
06
Collin Couture
24
07
New Day
24
08
Kothari Luxury Undergarments
22
09
Ranjit Innerwear
16
10
Shera Innerwear
14
672

ads from Page Apparel Mfg, more than any other Undergarments advertiser.

What this means

This is the number of Undergarments ads each advertiser ran.

Where undergarments runs locally.

Top cities for Undergarments print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Kolkatta
247
Trivandrum
102
Delhi Ncr
92
Patna
87
Lucknow
60
Pune
56

The short answers.

Optimised for the questions people, and AI engines, actually ask about Undergarments advertising.

Who is the biggest advertiser in Undergarments?

Page Apparel Mfg ran the most ads here.

Which medium dominates Undergarments advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Undergarments

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Bridal Asia · Fashion & Lifestyle

A two-day exhibition, bought on one high-traffic Mumbai site

An exhibition that runs for two days cannot afford a slow build, so the buy went for a single site with volume rather than a spread with frequency. The hoarding sat on the Worli approach in Mumbai, carrying the dates, the venue and the luxury jeweller partners in one read, aimed at the car audience this category actually draws. Partner jeweller names rotated across the run so each got its own appearance.

What it delivered

For a dated event, one dominant site on the right road delivers the reminder better than the same money split across many smaller ones. Rotating the partner names let the sponsors each carry the site without diluting the event message.

Format Hoarding
Market Worli, Mumbai
Event Two-day exhibition
Bridal Asia hoarding on the Worli approach carrying the exhibition dates and venue
The same Bridal Asia site running a different jeweller partner creative

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.