These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Sun Glasses Advertising in India

TLDR

We track 12 Sun Glasses advertisers in India, and Safilo Group runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
12
Category leader
Safilo Group
Top medium
Outdoor (100%)
Peak month
May
01

100% of Sun Glasses ads run on outdoor.

The category runs the most ads in May.

May'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Sun Glasses splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Safilo Group leads Sun Glasses.

AdvertiserAds run
01
Safilo Group
101
03
Rayban
20
04
Idee
15
05
Vogue Eyewear
14
06
Hoya
12
07
Maui Gim
7
08
Tommy Hilfiger
2
09
SCOTT SUNWEAR
2
10
Decathlon Group
1
101

ads from Safilo Group, more than any other Sun Glasses advertiser.

What this means

This is the number of Sun Glasses ads each advertiser ran.

Where sun runs locally.

Top cities for Sun Glasses print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Bangalore
54
Mumbai
44
Pune
15
Chandigarh
14
Delhi Ncr
13
Lucknow
11

The short answers.

Optimised for the questions people, and AI engines, actually ask about Sun Glasses advertising.

Who is the biggest advertiser in Sun Glasses?

Safilo Group ran the most ads here.

Which medium dominates Sun Glasses advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Sun Glasses

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Bridal Asia · Fashion & Lifestyle

A two-day exhibition, bought on one high-traffic Mumbai site

An exhibition that runs for two days cannot afford a slow build, so the buy went for a single site with volume rather than a spread with frequency. The hoarding sat on the Worli approach in Mumbai, carrying the dates, the venue and the luxury jeweller partners in one read, aimed at the car audience this category actually draws. Partner jeweller names rotated across the run so each got its own appearance.

What it delivered

For a dated event, one dominant site on the right road delivers the reminder better than the same money split across many smaller ones. Rotating the partner names let the sponsors each carry the site without diluting the event message.

Format Hoarding
Market Worli, Mumbai
Event Two-day exhibition
Bridal Asia hoarding on the Worli approach carrying the exhibition dates and venue
The same Bridal Asia site running a different jeweller partner creative

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.