Personal Care Advertising in India
We track 3,739 Personal Care advertisers in India, and Hindustan Unilever runs more ads than any of them. TV carries 86% of the category's ads.
86% of Personal Care ads run on TV.
Toilet Soaps makes up 37% of the category's ads, Tooth Pastes 32%.
The category runs the most ads in September.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A tv-first sector.
Personal Care splits its measured ads across 4 media. TV leads at 86% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Hindustan Unilever leads Personal Care.
ads from Hindustan Unilever, more than any other Personal Care advertiser.
This is the number of Personal Care ads each advertiser ran.
Toilet Soaps carries the category.
Share of measured Personal Care ads by product group.
Where personal runs locally.
Top cities for Personal Care print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Personal Care advertising.
Who is the biggest advertiser in Personal Care?
Hindustan Unilever ran the most ads here.
Which medium dominates Personal Care advertising?
TV leads at about 86% of the category's ads.
Campaigns we have run in Personal Care
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
Branded merchandise for a pharmaceutical audience
Pharmaceutical brands reach doctors through the things left behind after the conversation, and most of it is thrown away. The merchandise here was chosen to survive that test: a gadget organiser that a travelling clinician actually uses, produced to a quality that carries the brand without shouting it, with the identity applied discreetly rather than printed across the face.
A useful object keeps the brand in the room long after a leave-behind would have gone, which is the whole economics of medical merchandise. Keeping the branding restrained is what stops the item being retired to a cupboard.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Personal Care
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.