These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Snacks Advertising in India

TLDR

We track 20 Snacks advertisers in India, and R P Sanjiv Goneka Group runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
20
Category leader
R P Sanjiv Goneka Group
Top medium
Outdoor (100%)
Peak month
January
01

100% of Snacks ads run on outdoor.

The category runs the most ads in January.

Jan'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Snacks splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

R P Sanjiv Goneka Group leads Snacks.

AdvertiserAds run
01
R P Sanjiv Goneka Group
214
02
Mukharochak
138
03
Haldiram`s
79
05
Chitale Bandhu
38
06
Mformillet Foods Pvt.ltd
36
07
Kellogg
33
08
Granamma
32
10
HALDIRAMS INDIA PVT.LTD.
22
214

ads from R P Sanjiv Goneka Group, more than any other Snacks advertiser.

What this means

This is the number of Snacks ads each advertiser ran.

Where snacks runs locally.

Top cities for Snacks print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Kolkatta
246
Bangalore
113
Mangalore
46
Pune
39
Hyderabad
34
Surat
34

The short answers.

Optimised for the questions people, and AI engines, actually ask about Snacks advertising.

Who is the biggest advertiser in Snacks?

R P Sanjiv Goneka Group ran the most ads here.

Which medium dominates Snacks advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Snacks

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Vijay Mamra · Food & Beverage

Gujarati auto branding that names every place you can buy it

A packaged snack brand has to solve appetite and availability at once. The hood panel carried the range in Gujarati with the invitation to snack freely, and closed with the logos of the places it is stocked, DMart, Reliance Smart, Zepto, Blinkit and JioMart, so the message answered where to buy before the question was asked. Autos worked the Ahmedabad arterial and residential roads where those stores and their delivery riders already operate.

What it delivered

Naming the retail and quick commerce partners on the panel converts recall into a purchase route, because the reader already has at least one of those apps installed. Running the copy in Gujarati kept the invitation conversational rather than translated.

Format Auto hood branding
Market Ahmedabad
Channel Modern trade and quick commerce partners
Vijay Mamra auto-rickshaw hood in Gujarati showing the snack range and retail partners
The Vijay hood panel with the DMart, Reliance Smart, Zepto and Blinkit logos
Two Vijay branded autos photographed on the Ahmedabad roads

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.