Media Advertising in India
We track 6,707 Media advertisers in India, and Patanjali Ayurved runs more ads than any of them. TV carries 93% of the category's ads.
93% of Media ads run on TV.
Promo Tag makes up 85% of the category's ads, Publications / Books 7%.
The category runs the most ads in September.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A tv-first sector.
Media splits its measured ads across 4 media. TV leads at 93% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Patanjali Ayurved leads Media.
ads from Patanjali Ayurved, more than any other Media advertiser.
This is the number of Media ads each advertiser ran.
Promo Tag carries the category.
Share of measured Media ads by product group.
Where media runs locally.
Top cities for Media print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Media advertising.
Who is the biggest advertiser in Media?
Patanjali Ayurved ran the most ads here.
Which medium dominates Media advertising?
TV leads at about 93% of the category's ads.
Campaigns we have run in Media
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
Train headrest covers for a Marvel audio series
Audio needs a moment when someone is seated, idle and holding a phone, which is exactly a train journey. Headrest covers were branded across the coaches with the Marvel audio series titles, Spider-Man and Iron Man, and each cover carried a QR code and the app store badges, so the passenger looking at the seat in front could start listening on the same journey. The format sits in the passenger’s eye line for the whole trip.
Putting the QR code on the seat in front converts the format from branding into an install route, because the audience is already holding the device the ad wants them to use. Licensed characters did the stopping work, so the panel only needed to carry the title and the code.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Media
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.