These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Departmental Store / Retail Shop Advertising in India

TLDR

We track 320 Departmental Store / Retail Shop advertisers in India, and Arun runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
320
Category leader
Arun
Top medium
Outdoor (100%)
Peak month
January
01

100% of Departmental Store / Retail Shop ads run on outdoor.

The category runs the most ads in January.

Jan'24
Jan'24May'24Sep'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Departmental Store / Retail Shop splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Arun leads Departmental Store / Retail Shop.

AdvertiserAds run
01
Arun
164
02
Raj Ratan
119
03
Lal Sweet Mart
78
04
Sun N Moon Lites
71
05
The Classy Curves
62
06
Vk Shop
58
07
Rathis Buil Mart
51
08
Fashion Factory
44
09
Formost
41
10
Panchhi Petha
40
164

ads from Arun, more than any other Departmental Store / Retail Shop advertiser.

What this means

This is the number of Departmental Store / Retail Shop ads each advertiser ran.

Where departmental runs locally.

Top cities for Departmental Store / Retail Shop print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
367
Lucknow
256
Mangalore
248
Kolkatta
138
Kanpur
120
Agra
116

The short answers.

Optimised for the questions people, and AI engines, actually ask about Departmental Store / Retail Shop advertising.

Who is the biggest advertiser in Departmental Store / Retail Shop?

Arun ran the most ads here.

Which medium dominates Departmental Store / Retail Shop advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Departmental Store / Retail Shop

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Flipkart · Retail & E-commerce

A cut-out that climbs out of the hoarding

Every sale hoarding in December carries the same dates and the same discount claim, so this one broke the frame instead of competing inside it. A life-size cut-out was built holding onto the bottom edge of the board, hanging below the structure so the figure reads against the sky from a long way off. The panel itself stayed simple, the sale name, the dates and the participating brands, because the construction was doing the stopping.

What it delivered

A three-dimensional element makes a standard site unmissable on a road where every board is selling the same fortnight. Keeping the copy minimal was deliberate: once the cut-out has stopped the eye, the only thing that has to land is the date.

Format Hoardings with 3D cut-out
Market Mumbai
Campaign End of Season Sale
Flipkart End of Season Sale hoarding with a three-dimensional cut-out hanging from the frame
The same Flipkart cut-out site seen from the road in Mumbai

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.