Food & Beverages Advertising in India
We track 6,364 Food & Beverages advertisers in India, and Hindustan Unilever runs more ads than any of them. TV carries 72% of the category's ads.
72% of Food & Beverages ads run on TV.
Chocolates makes up 20% of the category's ads, Spices 18%.
The category runs the most ads in September.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A tv-first sector.
Food & Beverages splits its measured ads across 4 media. TV leads at 72% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Hindustan Unilever leads Food & Beverages.
ads from Hindustan Unilever, more than any other Food & Beverages advertiser.
This is the number of Food & Beverages ads each advertiser ran.
Chocolates carries the category.
Share of measured Food & Beverages ads by product group.
Where food runs locally.
Top cities for Food & Beverages print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Food & Beverages advertising.
Who is the biggest advertiser in Food & Beverages?
Hindustan Unilever ran the most ads here.
Which medium dominates Food & Beverages advertising?
TV leads at about 72% of the category's ads.
Campaigns we have run in Food & Beverages
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
Gujarati auto branding that names every place you can buy it
A packaged snack brand has to solve appetite and availability at once. The hood panel carried the range in Gujarati with the invitation to snack freely, and closed with the logos of the places it is stocked, DMart, Reliance Smart, Zepto, Blinkit and JioMart, so the message answered where to buy before the question was asked. Autos worked the Ahmedabad arterial and residential roads where those stores and their delivery riders already operate.
Naming the retail and quick commerce partners on the panel converts recall into a purchase route, because the reader already has at least one of those apps installed. Running the copy in Gujarati kept the invitation conversational rather than translated.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Food & Beverages
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.