Rice Advertising in India
We track 15 Rice advertisers in India, and Lt Foods runs more ads than any of them. Outdoor carries 100% of the category's ads.
100% of Rice ads run on outdoor.
The category runs the most ads in July.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A outdoor-first sector.
Rice splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Lt Foods leads Rice.
ads from Lt Foods, more than any other Rice advertiser.
This is the number of Rice ads each advertiser ran.
Where rice runs locally.
Top cities for Rice print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Rice advertising.
Who is the biggest advertiser in Rice?
Lt Foods ran the most ads here.
Which medium dominates Rice advertising?
Outdoor leads at about 100% of the category's ads.
Campaigns we have run in Rice
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
A scan and win promotion carried on the pack itself
Impulse food is decided at the shelf, so the promotion went where the decision happens rather than into media around it. Every Moonfils wrapper carried a scan and win flash with a unique QR code, offering assured cashback and prizes, so the pack does the recruiting, the reminding and the redemption. Placing the code on the front panel meant it was visible in the display box before purchase, not only after opening.
On-pack promotion buys reach in proportion to sales rather than to media budget, and it collects a scan from a buyer the brand otherwise never identifies. Putting the flash on the face of the wrapper made the offer part of the shelf decision instead of a discovery after the sale.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Rice
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.