These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Mutual Fund Advertising in India

TLDR

We track 24 Mutual Fund advertisers in India, and Sbi Mutual Fund runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
24
Category leader
Sbi Mutual Fund
Top medium
Outdoor (100%)
Peak month
March
01

100% of Mutual Fund ads run on outdoor.

The category runs the most ads in March.

Mar'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Mutual Fund splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Sbi Mutual Fund leads Mutual Fund.

AdvertiserAds run
01
Sbi Mutual Fund
1,122
02
Sundaram Bnp Paribas Fund Services
444
03
Amfi- Association of Mutual Fund
395
05
Dsp Mutual Fund
377
06
Franklin Templeton Investments
334
07
Canara Robeco Mutual Fund
326
08
Kotak Mutual Fund
211
09
ICICI MUTUAL FUND
190
10
Nippon
187
1,122

ads from Sbi Mutual Fund, more than any other Mutual Fund advertiser.

What this means

This is the number of Mutual Fund ads each advertiser ran.

Where mutual runs locally.

Top cities for Mutual Fund print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Mumbai
1,069
Delhi Ncr
492
Bangalore
429
Chennai
218
Pune
216
Hyderabad
182

The short answers.

Optimised for the questions people, and AI engines, actually ask about Mutual Fund advertising.

Who is the biggest advertiser in Mutual Fund?

Sbi Mutual Fund ran the most ads here.

Which medium dominates Mutual Fund advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Mutual Fund

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

JB Boda Group · BFSI (Banking, Finance & Insurance)

A branded feature placed in the business press

Reinsurance broking is bought on credibility, not on reach, so the media choice was a single high-authority placement rather than a spread. We placed a branded feature on The Economic Times that traced the shift from buying insurance to managing risk strategically, published under the paper’s sponsored content programme so it carried the masthead’s context while remaining clearly identified as brand content.

What it delivered

One placement on a business masthead does work that volume cannot for this category: it puts the argument in the publication the client’s own buyers already read, and it leaves a permanent, searchable page rather than an impression that expires.

Format Branded feature
Publication The Economic Times
Published April 2026
JB Boda branded feature on The Economic Times about strategic risk management
The published Economic Times advertorial page for JB Boda Group

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.