Healthcare Advertising in India
We track 4,669 Healthcare advertisers in India, and Reckitt Benckiser (India) runs more ads than any of them. TV carries 66% of the category's ads.
66% of Healthcare ads run on TV.
Digestives makes up 23% of the category's ads, Rubs And Balms 22%.
The category runs the most ads in February.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A tv-first sector.
Healthcare splits its measured ads across 5 media. TV leads at 66% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Reckitt Benckiser (India) leads Healthcare.
ads from Reckitt Benckiser (India), more than any other Healthcare advertiser.
This is the number of Healthcare ads each advertiser ran.
Digestives carries the category.
Share of measured Healthcare ads by product group.
Where healthcare runs locally.
Top cities for Healthcare print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Healthcare advertising.
Who is the biggest advertiser in Healthcare?
Reckitt Benckiser (India) ran the most ads here.
Which medium dominates Healthcare advertising?
TV leads at about 66% of the category's ads.
Campaigns we have run in Healthcare
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
Regional press in two languages for an economical medicine range
A cardiac and diabetic patient reads the paper and buys their medicine monthly, which makes daily press the natural fit. The SMARTeco range ran in Gujarati and Hindi dailies with the same construction in both, an everyday savings line, the categories the range covers and the instruction to ask the pharmacist for it by name. The ad sat alongside general news rather than in a health supplement, where the reader would already be self-selected.
Asking the reader to name the brand at the counter is what makes a press ad work in a category where the pharmacist decides the substitution. Running the same layout across two languages kept the buy simple while covering two distinct regional readerships.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Healthcare
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.