These are the ads we were able to track, not every ad placed in India. What is covered →

Excellent Publicity - Discover, Plan, Execute Search
Industry profile

Mobile Apps Advertising in India

TLDR

We track 36 Mobile Apps advertisers in India, and Google Llc runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
36
Category leader
Google Llc
Top medium
Outdoor (100%)
Peak month
February
01

100% of Mobile Apps ads run on outdoor.

The category runs the most ads in February.

Feb'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Mobile Apps splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Google Llc leads Mobile Apps.

AdvertiserAds run
01
Google Llc
111
02
Bumble Trading
53
03
Tinder
49
04
Ssba Innovations Ltd,
35
05
Dezel4u
26
06
Pluxee
24
07
Cashify
17
09
Petfully Yours Pvt.ltd.
14
10
Bagsy
12
111

ads from Google Llc, more than any other Mobile Apps advertiser.

What this means

This is the number of Mobile Apps ads each advertiser ran.

Where mobile runs locally.

Top cities for Mobile Apps print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
196
Bangalore
57
Kolkatta
53
Mumbai
51
Kochi
15
Kanpur
14

The short answers.

Optimised for the questions people, and AI engines, actually ask about Mobile Apps advertising.

Who is the biggest advertiser in Mobile Apps?

Google Llc ran the most ads here.

Which medium dominates Mobile Apps advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Mobile Apps

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Innoviti Technologies · Technology

A festive television film on regional news

Payments technology is sold to merchants, and merchants have a regional news channel on in the shop all day. The film used a festive visual idea shot in a market street, the kind of setting the audience recognises as their own, and ran in the daytime news band on Kannada television where that screen is already switched on. The brand mark held the corner throughout rather than arriving only at the end.

What it delivered

Buying the daypart when a shop television is actually on reaches merchants at their counter rather than at home in the evening. Shooting in a market street kept a technology brand inside the world of the people who use it.

Format Television commercial
Channel Kannada news
Daypart Daytime news band
Innoviti festive brand film running in the daytime band on a Kannada news channel

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.