These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Fuel / Petroleum Products Advertising in India

TLDR

We track 634 Fuel / Petroleum Products advertisers in India, and Shell India Markets runs more ads than any of them. Radio carries 56% of the category's ads.

Advertisers tracked
634
Category leader
Shell India Markets
Top medium
Radio (56%)
Peak month
September
01

56% of Fuel / Petroleum Products ads run on radio.

02

Lubricants makes up 74% of the category's ads, Petroleum Products-Corporate 22%.

The category runs the most ads in September.

Sep'25
Oct'24Jun'25Mar'26
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A radio-first sector.

Fuel / Petroleum Products splits its measured ads across 4 media. Radio leads at 56% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Radio
55.7%
TV
32%
Digital
10.3%
Print
2%

Shell India Markets leads Fuel / Petroleum Products.

46,435

ads from Shell India Markets, more than any other Fuel / Petroleum Products advertiser.

What this means

This is the number of Fuel / Petroleum Products ads each advertiser ran.

Lubricants carries the category.

Share of measured Fuel / Petroleum Products ads by product group.

74% Lubricants
22% Petroleum Products-Corporate

Where fuel runs locally.

Top cities for Fuel / Petroleum Products print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Bangalore
15,933
Surat
14,614
Ahmedabad
11,844
Pune
10,834
Chennai
9,745
New Delhi
7,615

The short answers.

Optimised for the questions people, and AI engines, actually ask about Fuel / Petroleum Products advertising.

Who is the biggest advertiser in Fuel / Petroleum Products?

Shell India Markets ran the most ads here.

Which medium dominates Fuel / Petroleum Products advertising?

Radio leads at about 56% of the category's ads.

Case studies

Campaigns we have run in Fuel / Petroleum Products

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

GREW Solar · Energy & Solar

Cricket sponsorship taken onto the streets of Ahmedabad

A team sponsorship is bought on television and then usually stops there. This took it outside: large-format hoardings and unipoles across Ahmedabad carried the official solar energy partner status for the Gujarat Titans and Mumbai Indians, on arterial routes and junctions during the season. The sponsorship supplies the credibility, and the outdoor puts it in front of the same city that watches the team.

What it delivered

Street-level outdoor makes a sponsorship local, which television alone does not. Running it in the team’s home city during the season means the audience meets the partnership on match day and on the drive to work.

Format Large-format outdoor
Market Ahmedabad
Association IPL team partnership
GREW Solar hoarding in Ahmedabad carrying the official solar energy partner status
GREW Solar unipole on an Ahmedabad arterial road during the cricket season

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.