These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Computer Software Advertising in India

TLDR

We track 30 Computer Software advertisers in India, and Odoo runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
30
Category leader
Odoo
Top medium
Outdoor (100%)
Peak month
May
01

100% of Computer Software ads run on outdoor.

The category runs the most ads in May.

May'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Computer Software splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Odoo leads Computer Software.

AdvertiserAds run
01
Odoo
720
02
227
04
Amdocs
87
05
Epam
31
06
Cipl / Corporate Infotech
23
07
Tata Consultancy Services
19
08
Technovalley
15
09
QUICK TOUCH
15
720

ads from Odoo, more than any other Computer Software advertiser.

What this means

This is the number of Computer Software ads each advertiser ran.

Where computer runs locally.

Top cities for Computer Software print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
236
Ahmedabad
172
Pune
168
Mumbai
151
Surat
124
Hyderabad
124

The short answers.

Optimised for the questions people, and AI engines, actually ask about Computer Software advertising.

Who is the biggest advertiser in Computer Software?

Odoo ran the most ads here.

Which medium dominates Computer Software advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Computer Software

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Innoviti Technologies · Technology

A festive television film on regional news

Payments technology is sold to merchants, and merchants have a regional news channel on in the shop all day. The film used a festive visual idea shot in a market street, the kind of setting the audience recognises as their own, and ran in the daytime news band on Kannada television where that screen is already switched on. The brand mark held the corner throughout rather than arriving only at the end.

What it delivered

Buying the daypart when a shop television is actually on reaches merchants at their counter rather than at home in the evening. Shooting in a market street kept a technology brand inside the world of the people who use it.

Format Television commercial
Channel Kannada news
Daypart Daytime news band
Innoviti festive brand film running in the daytime band on a Kannada news channel

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.