These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Paints / Distemper Advertising in India

TLDR

We track 20 Paints / Distemper advertisers in India, and Birla Corporation runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
20
Category leader
Birla Corporation
Top medium
Outdoor (100%)
Peak month
June
01

100% of Paints / Distemper ads run on outdoor.

The category runs the most ads in June.

Jun'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Paints / Distemper splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Birla Corporation leads Paints / Distemper.

AdvertiserAds run
01
Birla Corporation
826
02
Asian Paints (india)
213
03
Jsw Group
190
04
Birla
75
06
Akzonobel
60
07
Nippon Paint
56
08
Goodlass Narolac Paints
34
09
Popular Paints
33
10
Dulux Weathershield Paints
26
826

ads from Birla Corporation, more than any other Paints / Distemper advertiser.

What this means

This is the number of Paints / Distemper ads each advertiser ran.

Where paints runs locally.

Top cities for Paints / Distemper print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
202
Kolkatta
106
Mumbai
101
Madurai
92
Chennai
82
Pune
82

The short answers.

Optimised for the questions people, and AI engines, actually ask about Paints / Distemper advertising.

Who is the biggest advertiser in Paints / Distemper?

Birla Corporation ran the most ads here.

Which medium dominates Paints / Distemper advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Paints / Distemper

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Vista Cables · Industrial & Manufacturing

Mobile charging stations as the media, not the sponsor line

A wires and cables brand advertising on a charging station is a rare case of the medium proving the message. Branded kiosks were placed in mall concourses and waiting areas carrying the lifetime trust line, positioned beside seating so users stay with the unit while their phone charges. The screen runs the product range while the person stands there, which is dwell time no poster in that concourse gets.

What it delivered

The format holds a captive audience for as long as a phone takes to charge, and it associates the brand with the exact benefit it sells. Placing the units next to seating rather than in the walkway is what turns a passing glance into several minutes.

Format Branded charging stations
Placement Mall concourse and waiting areas
Dwell The length of a phone charge
Vista Cables branded mobile charging station in a mall concourse beside the seating
A visitor charging a phone at the Vista Cables kiosk

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.