These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Services Advertising in India

TLDR

We track 197,910 Services advertisers in India, and Amazon Online runs more ads than any of them. Digital carries 50% of the category's ads.

Advertisers tracked
1,97,910
Category leader
Amazon Online
Top medium
Digital (50%)
Peak month
February
01

50% of Services ads run on digital.

02

Properties / Real Estates makes up 26% of the category's ads, Ecom-Media / Entertainment / Social Media 18%.

The category runs the most ads in February.

Sep'25
Oct'24Jun'25Mar'26
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A digital-first sector.

Services splits its measured ads across 5 media. Digital leads at 51% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Digital
50.5%
Radio
32.2%
TV
14.5%
Print
2.7%
Outdoor
0.1%

Amazon Online leads Services.

10,48,271

ads from Amazon Online, more than any other Services advertiser.

What this means

This is the number of Services ads each advertiser ran.

Properties / Real Estates carries the category.

Share of measured Services ads by product group.

26% Properties / Real Estates
18% Ecom-Media / Entertainment / Social Media
18% Hospital / Clinics
17% Ecom-Online Shopping
14% Ecom-Other Services
7%

Where services runs locally.

Top cities for Services print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Ahmedabad
5,51,134
Jaipur
5,42,440
New Delhi
4,55,480
Pune
4,11,079
Surat
3,76,705
Hyderabad
3,68,900

The short answers.

Optimised for the questions people, and AI engines, actually ask about Services advertising.

Who is the biggest advertiser in Services?

Amazon Online ran the most ads here.

Which medium dominates Services advertising?

Digital leads at about 50% of the category's ads.

Case studies

Campaigns we have run in Services

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Flipkart x Vivo · Retail & E-commerce

Metro interiors taken end to end for a launch partnership

A launch partnership between a platform and a brand needs the same message everywhere or it reads as two campaigns. The coach interior was taken end to end, with both door panels, the connecting doors and the side panels carrying the Vivo T5x with the Flipkart sale date, the battery claim and the price. A commuter standing anywhere in the coach faced the same creative, and the QR code sat at standing eye level on every panel.

What it delivered

Taking the whole interior removes the competing advertisers a shared coach would carry and gives one message the full journey. Repeating the QR code on every panel means the response route is within reach wherever the passenger happens to be standing.

Format Full metro coach interior
Product Vivo T5x 5G
Partner Flipkart sale
Vivo T5x branding on metro coach door panels with the Flipkart sale date
Full metro coach interior branded end to end for the Vivo and Flipkart launch

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.