Home Furnishings Advertising in India
We track 38 Home Furnishings advertisers in India, and Ikea Hej Hey runs more ads than any of them. Outdoor carries 100% of the category's ads.
100% of Home Furnishings ads run on outdoor.
The category runs the most ads in January.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A outdoor-first sector.
Home Furnishings splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Ikea Hej Hey leads Home Furnishings.
ads from Ikea Hej Hey, more than any other Home Furnishings advertiser.
This is the number of Home Furnishings ads each advertiser ran.
Where home runs locally.
Top cities for Home Furnishings print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Home Furnishings advertising.
Who is the biggest advertiser in Home Furnishings?
Ikea Hej Hey ran the most ads here.
Which medium dominates Home Furnishings advertising?
Outdoor leads at about 100% of the category's ads.
Campaigns we have run in Home Furnishings
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
Bus panels across small-town Gujarat, every site geo-tagged on install
Colour coated roofing sheets sell in the small towns and semi-urban belts where houses are being built, which is exactly the network state transport buses cover. Panels ran in Gujarati across the Limbdi, Surendranagar, Dhrangadhra and Surat routes with a durability and colour promise. Every installation was photographed with its GPS coordinates, date and time stamped into the frame, including the night installs at the Udhna depot.
Geo-tagged proof settles the question that dogs a spread-out rural buy, which is whether a booked panel actually went up and where. The client received a location-stamped record for each site instead of a schedule they had to take on trust.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Home Furnishings
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.