Cake / Pastry Advertising in India
We track 30 Cake / Pastry advertisers in India, and Hatsun Agro Product runs more ads than any of them. Outdoor carries 100% of the category's ads.
100% of Cake / Pastry ads run on outdoor.
The category runs the most ads in December.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A outdoor-first sector.
Cake / Pastry splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Hatsun Agro Product leads Cake / Pastry.
ads from Hatsun Agro Product, more than any other Cake / Pastry advertiser.
This is the number of Cake / Pastry ads each advertiser ran.
Where cake runs locally.
Top cities for Cake / Pastry print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Cake / Pastry advertising.
Who is the biggest advertiser in Cake / Pastry?
Hatsun Agro Product ran the most ads here.
Which medium dominates Cake / Pastry advertising?
Outdoor leads at about 100% of the category's ads.
Campaigns we have run in Cake / Pastry
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
A scan and win promotion carried on the pack itself
Impulse food is decided at the shelf, so the promotion went where the decision happens rather than into media around it. Every Moonfils wrapper carried a scan and win flash with a unique QR code, offering assured cashback and prizes, so the pack does the recruiting, the reminding and the redemption. Placing the code on the front panel meant it was visible in the display box before purchase, not only after opening.
On-pack promotion buys reach in proportion to sales rather than to media budget, and it collects a scan from a buyer the brand otherwise never identifies. Putting the flash on the face of the wrapper made the offer part of the shelf decision instead of a discovery after the sale.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Cake / Pastry
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.