General Insurance Advertising in India
We track 7 General Insurance advertisers in India, and New India Assurance Co runs more ads than any of them. Outdoor carries 100% of the category's ads.
100% of General Insurance ads run on outdoor.
The category runs the most ads in August.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A outdoor-first sector.
General Insurance splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
New India Assurance Co leads General Insurance.
ads from New India Assurance Co, more than any other General Insurance advertiser.
This is the number of General Insurance ads each advertiser ran.
Where general runs locally.
Top cities for General Insurance print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about General Insurance advertising.
Who is the biggest advertiser in General Insurance?
New India Assurance Co ran the most ads here.
Which medium dominates General Insurance advertising?
Outdoor leads at about 100% of the category's ads.
Campaigns we have run in General Insurance
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
Tamil auto branding for a home loan without income proof
Home First lends to buyers who often cannot produce a salary slip, and that is the whole proposition. The creative said it plainly in Tamil, that a home loan is possible without income proof and that approval takes two days, and it went on auto-rickshaw rear panels so it sat in front of the vehicle behind for the length of every signal. Autos work the residential roads and market streets where the self-employed customer base lives and trades.
A rear panel is read at a standstill, which is the right place for a message that needs two lines rather than a glance. Putting it in Tamil, on the vehicle that serves those neighbourhoods, kept the cost per contact low while reaching exactly the borrower the product was built for.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in General Insurance
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.