These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Lingerie Advertising in India

TLDR

We track 19 Lingerie advertisers in India, and Amante runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
19
Category leader
Amante
Top medium
Outdoor (100%)
Peak month
October
01

100% of Lingerie ads run on outdoor.

The category runs the most ads in October.

Oct'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Lingerie splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Amante leads Lingerie.

AdvertiserAds run
01
Amante
180
02
Page Apparel Mfg
163
03
Blossom
75
04
Prithvi Innerwears
66
05
V Star Creations
61
06
Enamor
49
07
Alba Innerwears
40
08
Angel Form
37
09
Lovable
28
180

ads from Amante, more than any other Lingerie advertiser.

What this means

This is the number of Lingerie ads each advertiser ran.

Where lingerie runs locally.

Top cities for Lingerie print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Trivandrum
143
Kochi
86
Delhi Ncr
54
Madurai
48
Kolkatta
39
Bangalore
35

The short answers.

Optimised for the questions people, and AI engines, actually ask about Lingerie advertising.

Who is the biggest advertiser in Lingerie?

Amante ran the most ads here.

Which medium dominates Lingerie advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Lingerie

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Dulhe Sahab · Fashion & Lifestyle

Storefront branding that turns the shop into the medium

A wedding wear store draws from the market street it sits on, so the store itself was treated as the primary site. The facade was branded end to end, an LED screen above the entrance ran the collection in motion, and the window displays were dressed to be read from across the road. Together they make the shop legible at a distance and specific up close, which is what converts a passer-by into a walk-in.

What it delivered

Branding the premises buys permanent presence on the one street where the customer is already shopping, with no rental clock running. The LED screen adds movement to a facade that would otherwise be static, which is what pulls the eye across the road.

Format Store facade and LED
Placement Market street storefront
Elements Facade, screen, window display
Dulhe Sahab store facade with LED screen and dressed window displays

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.