Online Supermarket / Grocery Advertising in India
We track 15 Online Supermarket / Grocery advertisers in India, and Tata Enterprise runs more ads than any of them. Outdoor carries 100% of the category's ads.
100% of Online Supermarket / Grocery ads run on outdoor.
The category runs the most ads in October.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A outdoor-first sector.
Online Supermarket / Grocery splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Tata Enterprise leads Online Supermarket / Grocery.
ads from Tata Enterprise, more than any other Online Supermarket / Grocery advertiser.
This is the number of Online Supermarket / Grocery ads each advertiser ran.
Where online runs locally.
Top cities for Online Supermarket / Grocery print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Online Supermarket / Grocery advertising.
Who is the biggest advertiser in Online Supermarket / Grocery?
Tata Enterprise ran the most ads here.
Which medium dominates Online Supermarket / Grocery advertising?
Outdoor leads at about 100% of the category's ads.
Campaigns we have run in Online Supermarket / Grocery
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
Hoardings across the Northeast, in the local script
National creative usually reaches the Northeast last and in the wrong language. This ran the other way: hoardings across the hill towns carried the nasal drop message with the brand name set in the local script alongside English, on rooftop and roadside sites at the junctions and market approaches that carry the town’s whole traffic. The symptom list stayed in English, where the pharmacy conversation already happens.
Setting the brand name in the regional script signals that the product is meant for that market rather than shipped into it, which matters in a category bought on trust at the counter. Junction sites in hill towns concentrate a whole town’s movement in a way a city site never does.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Online Supermarket / Grocery
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.