These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Online Food Delivery App Advertising in India

TLDR

We track 8 Online Food Delivery App advertisers in India, and Zomato runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
8
Category leader
Zomato
Top medium
Outdoor (100%)
Peak month
February
01

100% of Online Food Delivery App ads run on outdoor.

The category runs the most ads in February.

Feb'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Online Food Delivery App splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Zomato leads Online Food Delivery App.

AdvertiserAds run
01
552
02
Swiggy.com
282
03
Freshmenu
26
04
Gintaa
4
05
Eat Sure
3
06
Oven Story
2
07
Thrive
2
08
FEZZO
1
552

ads from Zomato, more than any other Online Food Delivery App advertiser.

What this means

This is the number of Online Food Delivery App ads each advertiser ran.

Where online runs locally.

Top cities for Online Food Delivery App print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Bangalore
156
Delhi Ncr
100
Mumbai
70
Hyderabad
69
Lucknow
59
Chennai
38

The short answers.

Optimised for the questions people, and AI engines, actually ask about Online Food Delivery App advertising.

Who is the biggest advertiser in Online Food Delivery App?

Zomato ran the most ads here.

Which medium dominates Online Food Delivery App advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Online Food Delivery App

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Foodstories · Food & Beverage

Bus shelter domination in a single delivery catchment

A sixty minute delivery promise only means something inside the area it can serve, so the buy stayed inside it. The whole bus shelter at Powai was taken, the header running the product story and the back panels carrying the delivery promise, the app QR code and the phone number, so the structure read as one message rather than three competing ones. Naming Powai in the copy made the promise checkable by the person reading it.

What it delivered

Taking every panel removes competing advertisers from the field of view and gives one advertiser the whole dwell time of a waiting audience. Because the site sits inside the delivery radius, everyone who reads it is someone the service can actually serve.

Format Full bus shelter
Market Powai, Mumbai
Message Delivery in 60 minutes
Full Foodstories bus shelter at Powai with the header and all back panels branded
The Foodstories shelter header carrying the product story and the app QR code

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

More work in Online Food Delivery App

Bauli On-pack promotion · Unique QR, scan and win On-pack QR promotion turning every croissant wrapper into the entry route for prizes and cashback. See the case study
Dishaayen Hoardings · Ranchi, Jamshedpur, Kolkata Hoardings across Ranchi, Jamshedpur and Kolkata, each ending with the full outlet list. See the case study
Hathi Masala Campaign creative · Celebrity endorser Campaign creative pairing a recognisable face with the sachet price point that drives the category. See the case study
Nam Cold Roadside and rooftop hoardings · Northeast India Roadside and rooftop sites through the hill towns, carrying the product name in the regional script. See the case study
Qnand Auto hood branding · Twelve hour cold box Auto-rickshaw hoods carrying the product claim, the phone number and the website in one panel. See the case study
Vijay Mamra Auto hood branding · Ahmedabad Auto hoods across Ahmedabad carrying the snack range in Gujarati, closing with the retail and quick commerce partners. See the case study
AgentsAt Cinema on-screen · MSME owners On-screen cinema advertising taking an MSME sales platform to a captive audience in the dark. See the case study
Innoviti Technologies Television commercial · Kannada news A brand film built on a festive theme, placed in the daytime news band on a Kannada channel. See the case study
Baskin Robbins Hoardings · Shirdi and Ravet, Pune Hoardings that name the neighbourhood, placed on the roads that lead to the new outlet. See the case study
Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.