Consumer Durables Advertising in India
We track 3,450 Consumer Durables advertisers in India, and Lg Electronics runs more ads than any of them. Radio carries 34% of the category's ads.
34% of Consumer Durables ads run on radio.
Consumer Durables / Home Appliances makes up 26% of the category's ads, Air Conditioners 24%.
The category runs the most ads in April.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
Where its ads run.
Consumer Durables splits its measured ads across 5 media. Radio leads at 34% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Lg Electronics leads Consumer Durables.
ads from Lg Electronics, more than any other Consumer Durables advertiser.
This is the number of Consumer Durables ads each advertiser ran.
Consumer Durables / Home Appliances carries the category.
Share of measured Consumer Durables ads by product group.
Where consumer runs locally.
Top cities for Consumer Durables print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Consumer Durables advertising.
Who is the biggest advertiser in Consumer Durables?
Lg Electronics ran the most ads here.
Which medium dominates Consumer Durables advertising?
Radio leads at about 34% of the category's ads.
Campaigns we have run in Consumer Durables
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
Metro door panels for an iPhone launch offer
A launch offer has to be read, not glimpsed, and a metro commuter is stationary for the length of the journey. Door panels were taken inside and outside the coaches, carrying the iPhone 17 line-up with the reseller’s EMI and cashback terms, so a rider standing at the door had the model, the price route and the store in one field of view. The exterior panels did the recruitment on the platform, the interior panels did the detail in the coach.
Splitting the buy between exterior and interior lets each panel do a different job: attention on the platform, reading time in the coach. Carrying the finance terms rather than only the product turned an awareness format into a store-visit prompt.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Consumer Durables
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.