These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Other Financial Services Advertising in India

TLDR

We track 35 Other Financial Services advertisers in India, and The Muthoot Group runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
35
Category leader
The Muthoot Group
Top medium
Outdoor (100%)
Peak month
August
01

100% of Other Financial Services ads run on outdoor.

The category runs the most ads in August.

Aug'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Other Financial Services splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

The Muthoot Group leads Other Financial Services.

AdvertiserAds run
01
The Muthoot Group
246
03
Indiabulls Commercial Credit
198
04
Godrej Capital
106
07
Ebix Cash
44
08
Piramal Housing Finance
42
09
Incred Money
34
246

ads from The Muthoot Group, more than any other Other Financial Services advertiser.

What this means

This is the number of Other Financial Services ads each advertiser ran.

Where other runs locally.

Top cities for Other Financial Services print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Mumbai
247
Delhi Ncr
209
Kochi
184
Hyderabad
69
Bangalore
47
Ahmedabad
45

The short answers.

Optimised for the questions people, and AI engines, actually ask about Other Financial Services advertising.

Who is the biggest advertiser in Other Financial Services?

The Muthoot Group ran the most ads here.

Which medium dominates Other Financial Services advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Other Financial Services

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Tamilnad Mercantile Bank · BFSI (Banking, Finance & Insurance)

Small-format deposit ads in the Gujarati dailies

A deposit scheme is bought on one number, so the unit did not need size, it needed placement and repetition. Small-format ads ran in Gujarat Samachar and Divya Bhaskar leading with the 567 day scheme and its 7.75 per cent rate, with a QR code and a toll free number so a reader could act without leaving the page. Buying small units in the two largest Gujarati dailies bought frequency in the market rather than one large appearance.

What it delivered

Rate shoppers compare, so being present repeatedly in the papers they read matters more than dominating a single issue. The QR code turned a print unit into a measurable route, which is unusual for a small-format press buy.

Format Small-format press
Publications Gujarat Samachar, Divya Bhaskar
Response QR code and toll free
Tamilnad Mercantile Bank deposit scheme ad with a QR code in a Gujarati daily
The same TMB rate-led unit as it appeared in Divya Bhaskar

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.